Program Details
Program Details
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Program Details

Bachelor of Science in Business - Marketing Concentration

Bachelor of Science
Norfolk State University

Transfer Guides are designed to maximize transfer credit as students complete their associate degree at the community college before transferring to the bachelor's degree program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college. The following Transfer Guide(s), applicable to this program, are available in the Resource Center. If there is a program-specific Transfer Guide and a general or general studies Transfer Guide, you are advised to follow the program-specific Transfer Guide. Please see your community college advisor for assistance in selecting the best pathway.

The Bachelor of Science (B.S.) degree in Business is offered in several concentrations. Within the Business major, students may concentrate in the following areas: Business Intelligence and Data Analytics, Entrepreneurship, Finance, Financial Services, Management, Management Information Systems, and Marketing. The School of Business uses the same standards for admission as the University. Non-matriculating students may not take courses in the School of Business without the consent of the Department Chair and Dean. Students transferring courses to NSU may be granted advanced standing.


Program Overview & Guidance
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Program Web Page
External Link
Delivery Mode
In-Person
Check Course Schedules
Delivery Mode
Online
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Delivery Mode
Hybrid
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Program Guidance Element What You Need to Know
Considerations for Selecting Degree The most important success strategy in this program is to adhere to the prerequisite sequences, as indicated on all curricula for the different concentrations under Business.
Considerations When Selecting Courses

Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year. For help, see Transfer Steps and Resource Center www.TransferVirginia.org. Connect with an advisor at your community college and NSU within your first year. College Connect available in your account of www.TransferVirginia.org.

  • Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year
  • Connect with an advisor at your community college and Norfolk State University within your first year via College Connect
Program Requirements Beyond Specific Courses Grades of C or higher are required for all ACC, BUS, ECN, ENG, and MTH courses.
Doing More With Your Degree A student majoring in Business, regardless of the concentration, could either major or minor in Accountancy. The two degrees have about the same course requirements, except for 18 credit hours. This will make it easier for the student to double major and obtain two different degrees.
Program Successes & Highlights The School of Business benefits from the tremendous support of its Advisory Board. This is a group of successful individuals at the executive level of a number of companies from a variety of industries such as banking, healthcare, and transportation. The Advisory Board provides financial support through scholarships that have benefited a considerable number of successful School of Business students. This is in addition to assisting students with securing internships at their respective companies. Over the years, the retention and graduation rates have fluctuated. Between Fall 2016 and Fall 2020, the retention rates were between 60% and 74%, and the six-year graduation rates were between 27% and 55% (cohorts: Fall 2010 to Fall 2014).
Program Credit Requirements
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Credit and Course Requirements for the Program are expected in a future release. Please look above to see if a Transfer Guide is available for this program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college.

If you wish to see how your credits may apply, you can:
  • Contact the institution where a staff member can help you map your credits to the requirements for this program.
  • View the program requirements listed in the institution's catalog.
If you are interested in the cost of attending this institution, please visit the institution's cost page to review costs
Applicable Admissions Agreements
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The table below lists admissions agreements between Norfolk State University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.

What If I Have An Associate Degree Or Credit For Prior Learning?
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Transfer Guidance Element What You Need to Know
Associate Transfer Degree Completion Completion of the general education certificate or a transfer-oriented associate degree program will guarantee completion of the University Core general education component of the NSU undergraduate curriculum but may not fulfill specific departmental requirements or prerequisites needed for the major.

Completion of Associate Degree Concurrent with High School Students earning an associate degree while in high school are not eligible for guaranteed admission programs and must complete 3 college-specific general education courses. All courses are evaluated and trasnferred as applicable to your degree.
Credit for Prior Learning We accept AP, IB, and CLEP results for college credit if the score earned meets college expectations.
Did You Know That...
  • Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree?
  • Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: Norfolk State University
College Level Information
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Transfer Admission Application
External Link
Transfer Student Aid
External Link
College Fit Guidance What You Need to Know
Is This College Right For Me? Norfolk State University enrolls approximately 400 transfer students each fall. The average class size is 23 students . The student to teacher ratio is 18:1. On campus housing is available. Our top five academic programs for transfer students is Pre-Nursing, Social Work, Psychology, Business, and Interdisciplinary Studies
Transfer Student Catalog Year Catalog year determined by first semester of attendance
First Year Student Catalog Year Catalog year determined by first semester of attendance
Applying for Guaranteed Admissions Students may confirm intent to enroll via the Transfer VA Portal using College Connect.
Where Can This Degree Transfer
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This section displays degrees most closely related to this program and to which you may be able to transfer. So, you can use this list to find the next degree you can complete in your major. Please click the degree name to visit that program page.

Institution Title Degree Award Name Award Level Delivery Mode
Hollins UniversityBA in BusinessBachelorBachelor of Arts4-YearIn-Person
George Mason UniversityBusiness, BSBachelorBachelor of Science4-YearHybrid, In-Person, Online
Blue Ridge Community CollegeAssociate of Science in BusinessAssociateAssociate of Science2-YearIn-Person, Hybrid, Online
Northern Virginia Community CollegeBusiness Administration, A.S.AssociateAssociate of Science2-YearIn-Person, Online
Northern Virginia Community CollegeContract Management, A.A.S.AssociateAssociate of Applied Science2-YearIn-Person, Hybrid
Wytheville Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-YearIn-Person, Online, Hybrid
Sweet Briar CollegeBachelor of Arts in BusinessBachelorBachelor of Arts4-YearIn-Person
Richard Bland CollegeAssociate of Science-Business AdministrationAssociateAssociate of Science2-YearOnline, In-Person
Randolph CollegeBachelor of Arts in BusinessBachelorBachelor of Arts4-YearIn-Person
Virginia Commonwealth UniversityBusiness with concentration in Human Resource Management, Bachelor of ScienceBachelorBachelor of Science4-YearIn-Person
Virginia Commonwealth UniversityBusiness with concentration in Management/Business Administration, Bachelor of ScienceBachelorBachelor of Science4-YearIn-Person
Virginia Commonwealth UniversityBusiness with concentration in Management/Entreprenuership, Bachelor of ScienceBachelorBachelor of Science4-YearIn-Person
Virginia Commonwealth UniversityBusiness with concentration in Management/International Management, Bachelor of ScienceBachelorBachelor of Science4-YearIn-Person
Virginia Commonwealth UniversityBusiness with concentration in Supply Chain Management and Analytics, Bachelor of ScienceBachelorBachelor of Science4-YearIn-Person
Randolph-Macon CollegeBusiness - Finance (BA)BachelorBachelor of Arts4-YearIn-Person
Randolph-Macon CollegeBusiness - Management (BA)BachelorBachelor of Arts4-YearIn-Person
Randolph-Macon CollegeAccounting (BA)BachelorBachelor of Arts4-YearIn-Person
Randolph-Macon CollegeBusiness - Marketing (BA)BachelorBachelor of Arts4-YearIn-Person
Regent UniversityB.S. in ManagementBachelorBachelor of Science4-YearHybrid
Careers Where This Degree Applies
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O*Net Code Name Description Parent
11-3012.00Administrative Services ManagersPlan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, and other office support services.Management Occupations
13-2022.00Appraisers of Personal and Business PropertyAppraise and estimate the fair value of tangible personal or business property, such as jewelry, art, antiques, collectibles, and equipment. May also appraise land.Business and Financial Operations Occupations
11-3051.03Biofuels Production ManagersManage biofuels production and plant operations. Collect and process information on plant production and performance, diagnose problems, and design corrective procedures.Management Occupations
11-3051.04Biomass Power Plant ManagersManage operations at biomass power generation facilities. Direct work activities at plant, including supervision of operations and maintenance staff.Management Occupations
11-9199.11Brownfield Redevelopment Specialists and Site ManagersPlan and direct cleanup and redevelopment of contaminated properties for reuse. Does not include properties sufficiently contaminated to qualify as Superfund sites.Management Occupations
25-1011.00Business Teachers, PostsecondaryTeach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.Educational Instruction and Library Occupations
11-1011.00Chief ExecutivesDetermine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.Management Occupations
11-1011.03Chief Sustainability OfficersCommunicate and coordinate with management, shareholders, customers, and employees to address sustainability issues. Enact or oversee a corporate sustainability strategy.Management Occupations
11-9199.02Compliance ManagersPlan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.Management Occupations
11-9021.00Construction ManagersPlan, direct, or coordinate, usually through subordinate supervisory personnel, activities concerned with the construction and maintenance of structures, facilities, and systems. Participate in the conceptual development of a construction project and oversee its organization, scheduling, budgeting, and implementation. Includes managers in specialized construction fields, such as carpentry or plumbing.Management Occupations
13-1051.00Cost EstimatorsPrepare cost estimates for product manufacturing, construction projects, or services to aid management in bidding on or determining price of product or service. May specialize according to particular service performed or type of product manufactured.Business and Financial Operations Occupations
11-9072.00Entertainment and Recreation Managers, Except GamblingPlan, direct, or coordinate entertainment and recreational activities and operations of a recreational facility, including cruise ships and parks.Management Occupations
11-3013.00Facilities ManagersPlan, direct, or coordinate operations and functionalities of facilities and buildings. May include surrounding grounds or multiple facilities of an organization's campus.Management Occupations
11-9179.01Fitness and Wellness CoordinatorsManage or coordinate fitness and wellness programs and services. Manage and train staff of wellness specialists, health educators, or fitness instructors.Management Occupations
11-1021.00General and Operations ManagersPlan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.Management Occupations
11-3051.02Geothermal Production ManagersManage operations at geothermal power generation facilities. Maintain and monitor geothermal plant equipment for efficient and safe plant operations.Management Occupations
11-3051.06Hydroelectric Production ManagersManage operations at hydroelectric power generation facilities. Maintain and monitor hydroelectric plant equipment for efficient and safe plant operations.Management Occupations
11-3051.00Industrial Production ManagersPlan, direct, or coordinate the work activities and resources necessary for manufacturing products in accordance with cost, quality, and quantity specifications.Management Occupations
11-9199.08Loss Prevention ManagersPlan and direct policies, procedures, or systems to prevent the loss of assets. Determine risk exposure or potential liability, and develop risk control measures.Management Occupations
13-1111.00Management AnalystsConduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.Business and Financial Operations Occupations
11-9199.00Managers, All OtherAll managers not listed separately.Management Occupations
11-9179.00Personal Service Managers, All OtherAll personal service managers not listed separately.Management Occupations
13-1082.00Project Management SpecialistsAnalyze and coordinate the schedule, timeline, procurement, staffing, and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.Business and Financial Operations Occupations
11-3051.01Quality Control Systems ManagersPlan, direct, or coordinate quality assurance programs. Formulate quality control policies and control quality of laboratory and production efforts.Management Occupations
11-9199.01Regulatory Affairs ManagersPlan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.Management Occupations
11-2022.00Sales ManagersPlan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.Management Occupations
11-3013.01Security ManagersDirect an organization's security functions, including physical security and safety of employees and facilities.Management Occupations
11-9151.00Social and Community Service ManagersPlan, direct, or coordinate the activities of a social service program or community outreach organization. Oversee the program or organization's budget and policies regarding participant involvement, program requirements, and benefits. Work may involve directing social workers, counselors, or probation officers.Management Occupations
11-9179.02Spa ManagersPlan, direct, or coordinate activities of a spa facility. Coordinate programs, schedule and direct staff, and oversee financial activities.Management Occupations
11-3071.04Supply Chain ManagersDirect or coordinate production, purchasing, warehousing, distribution, or financial forecasting services or activities to limit costs and improve accuracy, customer service, or safety. Examine existing procedures or opportunities for streamlining activities to meet product distribution needs. Direct the movement, storage, or processing of inventory.Management Occupations
11-3071.00Transportation, Storage, and Distribution ManagersPlan, direct, or coordinate transportation, storage, or distribution activities in accordance with organizational policies and applicable government laws or regulations. Includes logistics managers.Management Occupations
11-9199.10Wind Energy Development ManagersLead or manage the development and evaluation of potential wind energy business opportunities, including environmental studies, permitting, and proposals. May also manage construction of projects.Management Occupations
11-9199.09Wind Energy Operations ManagersManage wind field operations, including personnel, maintenance activities, financial activities, and planning.Management Occupations
Cost To Complete
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This section provides you with a very high-level estimate of your costs and is purely intended as a guide. You should consult the institution via College Connect to get a more detailed estimate based on the totality of your circumstances. The selections below are based on information gathered from your Profile and the estimated costs are calculated based on the 121 credits remaining to be completed

Please select the "Cumulative Months of Service" that determine your Post 9/11 GI Bill benefits.
Estimated Cost for the Plan Name Not Provided at Norfolk State University
These costs are based on an estimated 8 semesters or 4 years remaining to complete this degree (assuming a full-time load of 16 hours per semester)
Category Cost Basis Cost (To You) Estimated Benefits Net Cost Notes
Tuition $463 Per Credit $56,023 $0 $56,023 Caps at 12-18 credits for $3038.00
Fees
Mandatory Fees $2,052 Per Semester $16,416 0 $16,416 All Full time Students
*Please note that the above estimated costs do not include all Federal, State or other financial aid, grants, scholarships, etc. for which you may qualify. All such aid could substantially reduce these costs.
Tuition & Fee Notes:
  • Additional Fees
    • Miscellaneous fees include parking fee, graduation fee , and program-specific fees, such as Fine Arts, Music, and Nursing. Dorm/Meals cost depend on the dorm and meal plan chosen.
Other Financial Aid to Pay for College:
  • You may be eligible for additional financial aid from Federal, State, and Local sources. Military education benefits are not considered in determining eligibility for federal financial aid. Everyone is therefore encouraged to apply for federal financial aid by submitting the Free Application for Federal Student Aid (FAFSA), because many will qualify for additional educational funds like Pell Grants, worth over $5,500/yr.