Program Details
Program Details
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Bachelor of Science
Virginia Commonwealth University
Transfer Guides are designed to maximize transfer credit as students complete their associate degree at the community college before transferring to the bachelor's degree program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college. The following Transfer Guide(s), applicable to this program, are available in the Resource Center. If there is a program-specific Transfer Guide and a general or general studies Transfer Guide, you are advised to follow the program-specific Transfer Guide. Please see your community college advisor for assistance in selecting the best pathway.
Program Details
Marketing with concentration in General Marketing, Bachelor of Science
Bachelor of ScienceMarketing with concentration in General Marketing, Bachelor of Science
Virginia Commonwealth University
Transfer Guides are designed to maximize transfer credit as students complete their associate degree at the community college before transferring to the bachelor's degree program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college. The following Transfer Guide(s), applicable to this program, are available in the Resource Center. If there is a program-specific Transfer Guide and a general or general studies Transfer Guide, you are advised to follow the program-specific Transfer Guide. Please see your community college advisor for assistance in selecting the best pathway.
The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business. This degree program can be completed either on campus or fully online. Students interested in the online format should contact a School of Business recruitment counselor at ugbrecruit@vcu.edu for more information.
Outcomes
Upon completing this program, students will know how to do the following: Understand and apply fundamental marketing concepts and strategies in the international marketplace Know and apply consumer behavior concepts and the factors that affect consumer decision-making
Program Overview & Guidance
Delivery Mode
In-Person
Check Course Schedules
Delivery Mode
Online
Check Course Schedules
Delivery Mode
Hybrid
Check Course Schedules
| Program Guidance Element | What You Need to Know |
|---|---|
| Considerations for Selecting Degree | This degree program gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Students may tailor their program of study to their individual backgrounds, interests and career aspirations. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business. This degree program can be completed either on campus or fully online. |
| Program Requirement Notes | Program Requirement Notes The admission requirements for the School of Business detail the deadlines and other requirements for students to be admitted to one of these major programs of study. The following courses must be completed before the student may declare a speci?c business major: ACCT 203, ACCT 204, BUSN 201 or BUSN 205, BUSN 212 or MATH 200, BUSN 225, ECON 210, ECON 211, UNIV 111, UNIV 112, and UNIV 200. The School of Business has special academic policies, including policies on transfer credits, that apply to all undergraduate degrees. All baccalaureate degree programs in the School of Business require successful completion of the business knowledge exam as administered in BUSN 499. Students may need to take additional mathematics courses as prerequisites to BUSN 212 or MATH 200. These credits will count as open electives in the degree program. No more than six credits from the BUSN 16x Digital Literacy courses may be applied to the degree. INTL 493 may not be counted toward a business degree. Credit for SPCH 121 or SPCH 321 will substitute for BUSN 225, and no more than three credits of these courses may be applied toward a business degree. Students who earned a minimum grade of B in either ECON 203 or ECON 205 at VCU may substitute that credit for ECON 210. The pass/fail grading policy may not be used for many course requirements. Please check with your academic adviser before taking the pass/fail grading option. |
| Considerations When Selecting Courses |
Complete courses that are equivalent to VCU's lower-level business courses with grades of B or better. Student must have a minimum 2.5 GPA to declare their business major. Missing lower-level courses must be taken before beginning the advanced business courses.
|
| Program Requirements Beyond Specific Courses | |
| Doing More With Your Degree | As marketing majors, students interact with leaders and professionals, both in and out of the classroom. Through consulting projects, internships, and experiential learning assignments, you’ll learn to conduct market analysis, understand the consequences of marketing decisions, and implement marketing activities in a variety of organizations, such as the VCU chapter of the American Marketing Association. |
| Program Successes & Highlights | 85% of our most recent graduates reported they are employed or seeking graduate studies. The most common positions held are marketing analyst, brand manager, content marketer, and marketing researcher. |
Program Credit Requirements
Please look above to see if a Transfer Guide is available for this program. lf you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college.
The table below provides the requirements to complete this program if you are not following a Transfer Guide. If you have an account and have created a Portfolio, the table includes the "Applied Credits" column. This column shows how the credits you earned based on the experiences you entered may be applied to satisfy these requirements. You can find schools where you can take courses that will transfer and apply to this degree using the Where Can I Find An Equivalent Course feature in the Transfer Tools menu.
The table below provides the requirements to complete this program if you are not following a Transfer Guide. If you have an account and have created a Portfolio, the table includes the "Applied Credits" column. This column shows how the credits you earned based on the experiences you entered may be applied to satisfy these requirements. You can find schools where you can take courses that will transfer and apply to this degree using the Where Can I Find An Equivalent Course feature in the Transfer Tools menu.
The program map provided below is an estimate based on courses identified as a result of reviewing your portfolio
and the requirements for the selected program.
A formal determination of credits awarded for your prior learning and their applicability to the degree requirements can only be made by the institution. The formal determination and resulting map may reflect higher or lower number of credits to be completed to achieve this program.
A formal determination of credits awarded for your prior learning and their applicability to the degree requirements can only be made by the institution. The formal determination and resulting map may reflect higher or lower number of credits to be completed to achieve this program.
Requirements
Required Credits
Marketing with concentration in General Marketing, Bachelor of Science
120
Requirement Notes
Requirement Notes:
This is unofficial evaluation. Please contact the VCU Transfer Center to confirm its accuracy. Students who earn an Associate of Arts, Associate of Arts & Sciences, Associate of Fine Arts, Associate of Science, General Education Certificate, or the Uniform Certificate of General Studies prior to enrolling at VCU will receive a waiver of their General Education requirements. All students must complete at least 30 of their last 45 credits through VCU to earn a bachelor's degree from VCU and have at least 45 credits of upper-level courses (300, 400 and 500 level).
BS in Marketing with a concentration in general marketing
120
Requirement Notes
Requirement Notes:
This is unofficial evaluation. Please contact the VCU Transfer Center to confirm its accuracy. Students who earn an Associate of Arts, Associate of Arts & Sciences, Associate of Fine Arts, Associate of Science, General Education Certificate, or the Uniform Certificate of General Studies prior to enrolling at VCU will receive a waiver of their General Education requirements. All students must complete at least 30 of their last 45 credits through VCU to earn a bachelor's degree from VCU and have at least 45 credits of upper-level courses (300, 400 and 500 level).
This requires a minimum GPA of 2
AND
Transfer credits will be evaluated, and as applicable, up to 90 credits may be applied to this program.
General Education
30
Foundations
12
Writing
9
Complete courses from the following Course list:
AND
A minimum grade of C must be earned for courses in this requirement.
Quantitative
3
Earn 3 credits by completing courses from the following Course list:
Areas of Inquiry
18
Requirement Notes
Requirement Notes:
Select courses for Areas of Inquiry that cover the three Breadth of Knowledge areas of Humanities/Fine Arts, Natural Sciences and Social/Behavioral Sciences as defined in the VCU Bulletin. Please consult with an advsior. The course work in the general education curriculum must be divided among the four Areas of Inquiry below, with at least three, and no more than nine, credits from each of the four areas. In fulfilling these requirements, students may apply no more than six credits with the same four-letter prefix (ex. RELS, MGMT) to the 17-18 credit total requirement, regardless of the area of inquiry under which they are listed.
Creativity, innovation and aesthetic inquiry
3
Earn 3 credits by completing courses from the following Category:
Diversities in the human experience
3
Earn 3 credits by completing courses from the following Category:
Global Perspectives
3
Earn 3 credits by completing courses from the following Course:
Scientific & Logical Reasoning
3
Earn 3 credits by completing courses from the following Category:
Earn 6 credits by completing a course from the following Category lists
6
Earn 6 credits by completing courses from the following Category list:
Major Requirements
30
Major Core Requirement
9
Earn 9 credits by completing courses from the following Course list:
Additional Major Requirements
3
Earn 3 credits by completing courses from the following Course:
Major Electives
12
Earn 12 credits by completing courses from the following Course list:
Select Electives
6
Requirement Notes
Requirement Notes:
Students may select up to six credits from the following to count towards Major Electives or select all electives from Major Electives above. Each elective course should be worth three credits.
Earn 6 credits by completing courses from the following Course list:
Ancillary Requirements
43
Ancillary core requirements
34
Earn 34 credits by completing courses from the following Course list:
Additional ancillary requirements
9
Foundations of Business or Intro to the World of Business requirement
3
Earn 3 credits by completing courses from the following Course list:
Legal requirement
3
Earn 3 credits by completing courses from the following Course list:
Systems requirement
3
Earn 3 credits by completing courses from the following Course list:
Elective Courses
17
Requirement Notes
Requirement Notes:
Take any courses to reach 120 total credits.
Earn 17 credits by completing any available course
Applicable Admissions Agreements
The table below lists admissions agreements between Virginia Commonwealth University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
What If I Have An Associate Degree Or Credit For Prior Learning?
| Transfer Guidance Element | What You Need to Know |
|---|---|
| Associate Transfer Degree Completion | Students who earn an Associate of Arts, Associate of Arts & Sciences, Associate of Fine Arts, Associate of Science, General Education Certificate, or Uniform Certificate of General Studies from the Virginia Community College System, Richard Bland College, or the College of Southern Maryland may be eligible to participate in the Guaranteed Admission Agreement. Students with one of these degrees may also be eligible to have the majority of their general education requirements waived. Students who have successfully completed the appropriate courses and earned the Associate of Science or Associate of Arts & Sciences in Business Administration should enter VCU as juniors, prepared to enter the upper-level portion of this degree. |
Completion of Associate Degree Concurrent with High School | Students who have successfully completed the appropriate courses and earned the Associate of Science or Associate of Arts & Sciences in Business Administration should enter VCU as juniors, prepared to enter the upper-level portion of this degree. |
| Credit for Prior Learning | VCU accepts a variety of types of credit for prior learning, including but not limited to Advanced Placement (AP), International Baccalaureate (IB), College Level Examination Program (CLEP), military experience, Cambridge, and industry certifications that are recommended for credit by the American Council on Education or the National College Credit Recommendation Service. |
| Did You Know That... |
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College Level Information
Number of Transfer Students
1902
Percent of Accepted Transfer Students
VCU prefers transfer applicants with a cumulative college GPA of a 2.5 or higher who are in good standing with their pre...see moreVCU prefers transfer applicants with a cumulative college GPA of a 2.5 or higher who are in good standing with their previous institution. Some degree programs like Nursing, Dental Hygiene, and Engineering have more competitive GPA requirements. Admission to programs in VCU Arts is also based on an evaluation of additional application materials and may be more competitive. Transfer applicants with fewer than 24 earned semester (36 quarter) hours will also be reviewed based on their high school GPA.
| College Fit Guidance | What You Need to Know |
|---|---|
| Is This College Right For Me? | VCU is a large, research-driven institution nestled on two campuses in downtown Richmond, Virginia, offering a vast array of degree programs from arts to dental hygiene to engineering to education. VCU students have access to hundreds of student organizations, which is a great way to connect with others whether or not you choose to live in one of our many on-campus residence halls. Take advantage of VCU's location with access to the James River and its park system, internship and job opportunities, community engagement, and interstates to travel to the beach, the mountains, and Washington, D.C.. |
| Transfer Student Catalog Year | Catalog year is determined by the student's first semester of degree-seeking attendance at VCU. |
| First Year Student Catalog Year | Catalog year is determined by the student's first semester of degree-seeking attendance at VCU. |
| Applying for Guaranteed Admissions | https://admissions.vcu.edu/apply-to-vcu/undergraduate/transfer/ |
Where Can This Degree Transfer
This section displays degrees most closely related to this program
and to which you may be able to transfer. So, you can use this list to find the
next degree you can complete in your major. Please click the degree name to
visit that program page.
| Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
|---|---|---|---|---|---|
| Eastern Mennonite University | Bachelor of Science Marketing | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Averett University | Bachelor of Arts in Business Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Averett University | Bachelor of Science in Business Administration | Bachelor | Bachelor of Science | 4-Year | In-Person, Online |
| Mountain Gateway Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online |
| Mountain Gateway Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online |
| Eastern Shore Community College | Associate in Applied Science Degree in Business Management | Associate | Associate in Applied Science | 2-Year | In-Person, Online, Hybrid |
| Eastern Shore Community College | Associate Applied Science Degree in Business Management with Information Technology Specialization | Associate | Associate in Applied Science | 2-Year | In-Person, Online, Hybrid |
| Germanna Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid, Online |
| Germanna Community College | Associate of Arts & Sciences Degree in Business | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
| J Sargeant Reynolds Community College | Associate of Applied Science in Management - Small Business Management Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Project Management Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Digital Marketing Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Laurel Ridge Community College | Associate of Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Laurel Ridge Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Northern Virginia Community College | Business Administration, A.S. | Associate | Associate of Science | 2-Year | In-Person, Online |
| Northern Virginia Community College | Business Management, A.A.S. | Associate | Associate of Applied Science | 2-Year | In-Person, Online |
| Paul D. Camp Community College | Associate of Sciences in Business Administration | Associate | Associate of Sciences | 2-Year | In-Person, Online |
| Rappahannock Community College | AAS Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Rappahannock Community College | AA&S Degree in Arts and Sciences - Business Administration Specialization | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Online, Hybrid |
| Southside Virginia Community College | Associate of Arts and Sciences with a major in Business Administration | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
| Virginia Peninsula Community College | Associate of Science in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online |
| Tidewater Community College | Associate of Applied Science - Management | Associate | Associate of Applied Science | 2-Year | Online |
| Tidewater Community College | Associate of Science - Business Administration | Associate | Associate of Science | 2-Year | Online |
| Virginia Highlands Community College | Associate in Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid |
| Virginia Western Community College | Associate of Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Virginia Western Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Wytheville Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Wytheville Community College | Associate of Applied Science Degree in Business Management and Leadership | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| James Madison University | Bachelor of Business Administration, Major in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| Richard Bland College | Associate of Science-Business Administration | Associate | Associate of Science | 2-Year | Online, In-Person |
| Radford University | BBA in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| University of Lynchburg | BA in Marketing | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Science in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Science | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Arts in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Mary Baldwin University | Bachelor of Arts in Marketing & Communication | Bachelor | Bachelor of Arts | 4-Year | Online, Hybrid |
| Old Dominion University | Marketing-BSBA | Bachelor | BS in Business Admin. | 4-Year | In-Person, Online |
| Bridgewater College | Business Administration Major - BA | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Roanoke College | Bachelor of Business Administration in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| Randolph-Macon College | Business - Finance (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Business - Management (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Business - Marketing (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Regent University | B.S. in Marketing | Bachelor | Bachelor of Science | 4-Year | Hybrid |
Careers Where This Degree Applies
| O*Net Code | Name | Description | Parent |
|---|---|---|---|
| 11-2011.00 | Advertising and Promotions Managers | Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. | Management Occupations |
| 25-1011.00 | Business Teachers, Postsecondary | Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
| 13-1131.00 | Fundraisers | Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs. | Business and Financial Operations Occupations |
| 11-2033.00 | Fundraising Managers | Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations. | Management Occupations |
| 13-1161.00 | Market Research Analysts and Marketing Specialists | Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. | Business and Financial Operations Occupations |
| 11-2021.00 | Marketing Managers | Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. | Management Occupations |
| 11-2022.00 | Sales Managers | Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. | Management Occupations |
| 13-1161.01 | Search Marketing Strategists | Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. | Business and Financial Operations Occupations |
Cost To Complete