Program Details

Marketing-BSBA

BS in Business Admin.

Old Dominion University

Transfer Guides are designed to maximize transfer credit as students complete their associate degree at the community college before transferring to the bachelor's degree program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college. The following Transfer Guide(s), applicable to this program, are available in the Resource Center.

ODU Business Administration Transfer Guide

If there is a program-specific Transfer Guide and a general or general studies Transfer Guide, you are advised to follow the program-specific Transfer Guide. Please see your community college advisor for assistance in selecting the best pathway.

As a marketing major you join one of the most popular majors at ODU and at most universities. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, marketing analytics and research and professional sales.

Program Overview & Guidance

Delivery Mode

In-Person

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Delivery Mode

Online

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Delivery Mode

Hybrid

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Program Guidance Element	What You Need to Know
Considerations for Selecting Degree
Considerations When Selecting Courses	Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year Connect with an advisor at your community college and Old Dominion University within your first year via College Connect
Program Requirements Beyond Specific Courses	Grade of C or better is required for admission into the BSBA program in ACCT 201, ECON 202S, Math 162M, ENGL 110C and BUSN 110. Introduction to Business (BUSN 110) can be considered met with a completed Associates in Business Administration from VCCS. Pre-calculus (Math 126M) and Calculus (Math 200) required for all majors within the Strome College of Business.
Doing More With Your Degree
Program Successes & Highlights

Program Credit Requirements

Credit and Course Requirements for the Program are expected in a future release. Please look above to see if a Transfer Guide is available for this program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college.

If you wish to see how your credits may apply, you can:

Contact the institution where a staff member can help you map your credits to the requirements for this program.
View the program requirements listed in the institution's catalog.

If you are interested in the cost of attending this institution, please visit the institution's cost page to review costs

Applicable Admissions Agreements

The table below lists admissions agreements between Old Dominion University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.

Institution Name	Type	Title
Blue Ridge Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Central Virginia Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Danville Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Mountain Gateway Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Eastern Shore Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Germanna Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
J Sargeant Reynolds Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Brightpoint Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Laurel Ridge Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Mountain Empire Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
New River Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Northern Virginia Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Paul D. Camp Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Patrick & Henry Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Piedmont Virginia Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Rappahannock Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Southside Virginia Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Southwest Virginia Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Tidewater Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Virginia Peninsula Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Virginia Highlands Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Virginia Western Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Wytheville Community College	GAA	Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System

You can view the full text of these Agreements in the Resource Center

What If I Have An Associate Degree Or Credit For Prior Learning?

Transfer Guidance Element	What You Need to Know
Associate Transfer Degree Completion	Completion of the general education certificate or a transfer-oriented associate degree program will guarantee completion of the University Core general education component of the ODU undergraduate curriculum but may not fulfill specific departmental requirements or prerequisites needed for the major. With an Associates of Science in Business Administration, students who enter into the BSBA Management program start with their junior level course work, pending that the lower level business courses included in the associates degree are completed with a grade of C or better. Additionally, courses required for admission into the BSBA Management program can be completed as part of the Associate in Business Administration as they are requirements to complete the associates. This helps students meet eligibility for admission into the Bachelor of Science in Business Administration program at Old Dominion University. For students completing an Associates of Science degree from VCCS, students may enter as a junior with general education requirements met as indicated in the pathway map.
Completion of Associate Degree Concurrent with High School	With a completed transferrable Associate Degree from VCCS, students may enter ODU as a junior with lower division education requirements considered met as indicated in the pathway map. Even if the Associate Degree was completed concurrently while completing their high school requirements.
Credit for Prior Learning	The Office of Prior Learning exists to aid ODU students in translating their professional work knowledge into academic credit. Through the use of various mechanisms, we are able to offer students the opportunity to have their prior learning assessed and applied for academic credit. This path may save the students both time and money as they work toward their degree. If you have military experience, please use our course by course equivalency tool to see how your experiences will transfer.
Did You Know That...	Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree? Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: Old Dominion University

College Level Information

Transfer Center

Visit our transfer site for more information

External Link

Transfer Admission Application

Transfer Students - Apply Here

External Link

Transfer Student Aid

Financial Aid for Transfer Students

External Link

Number of Transfer Students

1923

College Fit Guidance	What You Need to Know
Is This College Right For Me?	With transfer pathways to all majors with transferable associate degrees, plus 200+ guided pathways specific for applied associate degrees, Old Dominion University is the most transfer-friendly university in Virginia.
Transfer Student Catalog Year	Catalog year determined by first semester of attendance
First Year Student Catalog Year	Catalog year determined by first semester of attendance
Applying for Guaranteed Admissions	Guaranteed Admission (GAA) Submit a Letter of Intent to Transfer. Apply to ODU after completing 15 credit hours at a VCCS institution with a minimum GPA of 2.5. Apply to ODU for the term following the expected completion term of your associate degree. Follow application processes and deadline dates for special programs, i.e. nursing. https://www.odu.edu/transfer/guaranteed-admission

Where Can This Degree Transfer

This section displays degrees most closely related to this program and to which you may be able to transfer. So, you can use this list to find the next degree you can complete in your major. Please click the degree name to visit that program page.

Institution	Title	Degree	Award Name	Award Level	Delivery Mode
Eastern Mennonite University	Bachelor of Science Marketing	Bachelor	Bachelor of Science	4-Year	In-Person
Averett University	Bachelor of Arts in Business Administration	Bachelor	Bachelor of Arts	4-Year	In-Person
Averett University	Bachelor of Science in Business Administration	Bachelor	Bachelor of Science	4-Year	In-Person, Online
Mountain Gateway Community College	Associate of Applied Science Degree in Business Management	Associate	Associate of Applied Science	2-Year	In-Person, Online
Mountain Gateway Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year	In-Person, Online
Eastern Shore Community College	Associate in Applied Science Degree in Business Management	Associate	Associate in Applied Science	2-Year	In-Person, Online, Hybrid
Eastern Shore Community College	Associate Applied Science Degree in Business Management with Information Technology Specialization	Associate	Associate in Applied Science	2-Year	In-Person, Online, Hybrid
Germanna Community College	Associate of Applied Science Degree in Business Management	Associate	Associate of Applied Science	2-Year	In-Person, Hybrid, Online
Germanna Community College	Associate of Arts & Sciences Degree in Business	Associate	Associate of Arts and Sciences	2-Year	In-Person, Hybrid, Online
J Sargeant Reynolds Community College	Associate of Applied Science in Management - Small Business Management Specialization	Associate	Associate of Applied Science	2-Year	In-Person, Online, Hybrid
Brightpoint Community College	Associate of Applied Science Degree in Business Management	Associate	Associate of Applied Science	2-Year	In-Person, Online, Hybrid
Brightpoint Community College	Associate of Applied Science Degree in Business Management - Project Management Specialization	Associate	Associate of Applied Science	2-Year	In-Person, Online, Hybrid
Brightpoint Community College	Associate of Applied Science Degree in Business Management - Digital Marketing Specialization	Associate	Associate of Applied Science	2-Year	In-Person, Online, Hybrid
Brightpoint Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year	In-Person, Online, Hybrid
Laurel Ridge Community College	Associate of Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year	In-Person, Online, Hybrid
Laurel Ridge Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year	In-Person, Online, Hybrid
Northern Virginia Community College	Business Administration, A.S.	Associate	Associate of Science	2-Year	In-Person, Online
Northern Virginia Community College	Business Management, A.A.S.	Associate	Associate of Applied Science	2-Year	In-Person, Online
Paul D. Camp Community College	Associate of Sciences in Business Administration	Associate	Associate of Sciences	2-Year	In-Person, Online
Rappahannock Community College	AAS Degree in Business Management	Associate	Associate of Applied Science	2-Year	In-Person, Online, Hybrid
Rappahannock Community College	AA&S Degree in Arts and Sciences - Business Administration Specialization	Associate	Associate of Arts and Sciences	2-Year	In-Person, Online, Hybrid
Southside Virginia Community College	Associate of Arts and Sciences with a major in Business Administration	Associate	Associate of Arts and Sciences	2-Year	In-Person, Hybrid, Online
Virginia Peninsula Community College	Associate of Science in Business Administration	Associate	Associate of Science	2-Year	In-Person, Online
Tidewater Community College	Associate of Applied Science - Management	Associate	Associate of Applied Science	2-Year	Online
Tidewater Community College	Associate of Science - Business Administration	Associate	Associate of Science	2-Year	Online
Virginia Highlands Community College	Associate in Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year	In-Person, Hybrid
Virginia Western Community College	Associate of Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year	In-Person, Online, Hybrid
Virginia Western Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year	In-Person, Online, Hybrid
Wytheville Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year	In-Person, Online, Hybrid
Wytheville Community College	Associate of Applied Science Degree in Business Management and Leadership	Associate	Associate of Applied Science	2-Year	In-Person, Online, Hybrid
James Madison University	Bachelor of Business Administration, Major in Marketing	Bachelor	Bachelor of Business Administration	4-Year	In-Person
Richard Bland College	Associate of Science-Business Administration	Associate	Associate of Science	2-Year	Online, In-Person
Radford University	BBA in Marketing	Bachelor	Bachelor of Business Administration	4-Year	In-Person
University of Lynchburg	BA in Marketing	Bachelor	Bachelor of Arts	4-Year	In-Person
The University of Virginia's College at Wise	Bachelor of Science in Business Administration and Management, Major in Business Administration	Bachelor	Bachelor of Science	4-Year	In-Person
The University of Virginia's College at Wise	Bachelor of Arts in Business Administration and Management, Major in Business Administration	Bachelor	Bachelor of Arts	4-Year	In-Person
Mary Baldwin University	Bachelor of Arts in Marketing & Communication	Bachelor	Bachelor of Arts	4-Year	Online, Hybrid
Bridgewater College	Business Administration Major - BA	Bachelor	Bachelor of Arts	4-Year	In-Person
Virginia Commonwealth University	Marketing with concentration in General Marketing, Bachelor of Science	Bachelor	Bachelor of Science	4-Year	In-Person
Virginia Commonwealth University	Marketing with concentration in General Marketing (online), Bachelor of Science	Bachelor	Bachelor of Science	4-Year	Online
Virginia Commonwealth University	Marketing with concentration in Marketing Communication and Analytics, Bachelor of Science	Bachelor	Bachelor of Science	4-Year	In-Person
Virginia Commonwealth University	Marketing with concentration in Marketing Communication and Analytics (online), Bachelor of Science	Bachelor	Bachelor of Science	4-Year	Online
Virginia Commonwealth University	Marketing with concentration in Product and Brand Management, Bachelor of Science	Bachelor	Bachelor of Science	4-Year	In-Person
Virginia Commonwealth University	Marketing with concentration in Product and Brand Management (online), Bachelor of Science	Bachelor	Bachelor of Science	4-Year	Online
Roanoke College	Bachelor of Business Administration in Marketing	Bachelor	Bachelor of Business Administration	4-Year	In-Person
Randolph-Macon College	Business - Finance (BA)	Bachelor	Bachelor of Arts	4-Year	In-Person
Randolph-Macon College	Business - Management (BA)	Bachelor	Bachelor of Arts	4-Year	In-Person
Randolph-Macon College	Business - Marketing (BA)	Bachelor	Bachelor of Arts	4-Year	In-Person
Regent University	B.S. in Marketing	Bachelor	Bachelor of Science	4-Year	Hybrid

Careers Where This Degree Applies

O*Net Code	Name	Description	Parent
11-2011.00	Advertising and Promotions Managers	Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.	Management Occupations
25-1011.00	Business Teachers, Postsecondary	Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.	Educational Instruction and Library Occupations
13-1131.00	Fundraisers	Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.	Business and Financial Operations Occupations
11-2033.00	Fundraising Managers	Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.	Management Occupations
13-1161.00	Market Research Analysts and Marketing Specialists	Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.	Business and Financial Operations Occupations
11-2021.00	Marketing Managers	Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.	Management Occupations
11-2022.00	Sales Managers	Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.	Management Occupations
13-1161.01	Search Marketing Strategists	Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.	Business and Financial Operations Occupations

Cost To Complete

This section provides you with a very high-level estimate of your costs and is purely intended as a guide. You should consult the institution via College Connect to get a more detailed estimate based on the totality of your circumstances. The selections below are based on information gathered from your Profile and the estimated costs are calculated based on the 120 credits remaining to be completed

Residence State

Delivery Mode

Service Member?

Service Status *

Branch

GI Bill (for Spouses/Dependants)

Disability Discharge

Residence City

Hours to Complete Degree *

Minimum Term of Active Duty

Please select the "Cumulative Months of Service" that determine your Post 9/11 GI Bill benefits.

Estimated Cost for the Plan Name Not Provided at Old Dominion University These costs are based on an estimated 8 semesters or 4 years remaining to complete this degree (assuming a full-time load of 16 hours per semester)
Category		Cost	Basis	Cost (To You)	Estimated Benefits	Net Cost	Notes
Tuition		$439	Per Credit	$52,680	$0	$52,680	Courses delivered to students via technology outside of Virginia or the United States

*Please note that the above estimated costs do not include all Federal, State or other financial aid, grants, scholarships, etc. for which you may qualify. All such aid could substantially reduce these costs.

Tuition & Fee Notes:

Additional Fees
- $18 general service fee/semester; $4 ID Card fee/semester; $30/credit hr technology delivered course fee charged for technology delivered courses taken outside of Virginia; Lab and program fees between $10 and 1,500.

Other Financial Aid to Pay for College:

You may be eligible for additional financial aid from Federal, State, and Local sources. Military education benefits are not considered in determining eligibility for federal financial aid. Everyone is therefore encouraged to apply for federal financial aid by submitting the Free Application for Federal Student Aid (FAFSA), because many will qualify for additional educational funds like Pell Grants, worth over $5,500/yr.