Program Details
Program Details
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Bachelor of Arts
University of Lynchburg
Program Details
BA in Marketing
Bachelor of ArtsBA in Marketing
University of Lynchburg
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Program Overview & Guidance
Delivery Mode
In-Person
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Delivery Mode
Online
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Delivery Mode
Hybrid
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| Program Guidance Element | What You Need to Know |
|---|---|
| Considerations for Selecting Degree | |
| Considerations When Selecting Courses |
|
| Program Requirements Beyond Specific Courses | |
| Doing More With Your Degree | |
| Program Successes & Highlights |
Program Credit Requirements
Please look above to see if a Transfer Guide is available for this program. lf you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college.
The table below provides the requirements to complete this program if you are not following a Transfer Guide. If you have an account and have created a Portfolio, the table includes the "Applied Credits" column. This column shows how the credits you earned based on the experiences you entered may be applied to satisfy these requirements. You can find schools where you can take courses that will transfer and apply to this degree using the Where Can I Find An Equivalent Course feature in the Transfer Tools menu.
The table below provides the requirements to complete this program if you are not following a Transfer Guide. If you have an account and have created a Portfolio, the table includes the "Applied Credits" column. This column shows how the credits you earned based on the experiences you entered may be applied to satisfy these requirements. You can find schools where you can take courses that will transfer and apply to this degree using the Where Can I Find An Equivalent Course feature in the Transfer Tools menu.
The program map provided below is an estimate based on courses identified as a result of reviewing your portfolio
and the requirements for the selected program.
A formal determination of credits awarded for your prior learning and their applicability to the degree requirements can only be made by the institution. The formal determination and resulting map may reflect higher or lower number of credits to be completed to achieve this program.
A formal determination of credits awarded for your prior learning and their applicability to the degree requirements can only be made by the institution. The formal determination and resulting map may reflect higher or lower number of credits to be completed to achieve this program.
Requirements
Required Credits
BA in Marketing
120
Marketing
120
This requires a minimum GPA of 2
AND
Transfer credits will be evaluated, and as applicable, up to 90 credits may be applied to this program.
University DELL Requirements
31
Requirement Notes
Requirement Notes:
Please Note: A course used in one area of study cannot be used in any other areas of study within the DELL curriculum. Each course will only count in one area of study.
CORE Requirements - COMM
3
Earn 3 credits by completing courses from the following Course:
CORE Requirements - ENG
3
Complete courses from the following Course:
AND
A minimum grade of C- must be earned for courses in this requirement.
CORE Requirements - DELL Seminars
6
First year or Transfer Seminar
3
First Year Seminar
3
Earn 3 credits by completing courses from the following Course list:
Transfer Seminar
3
Earn 3 credits by completing courses from the following Course list:
Senior Seminar
3
Earn 3 credits by completing courses from the following Course list:
Fine Arts and Humanities
6
Earn 6 credits by completing courses from the following Category:
Language and Intercultural Competence
3
Earn 3 credits by completing courses from the following Category:
Quantitative Reasoning
3
Earn 3 credits by completing courses from the following Category:
Scientific Literacy
4
Earn 4 credits by completing courses from the following Category:
Social Science Literacy
3
Earn 3 credits by completing courses from the following Category:
Marketing Core
57
Requirement Notes
Requirement Notes:
Take all of the following courses.
Core Courses
39
Earn 39 credits by completing courses from the following Course list:
Marketing Courses
12
Earn 12 credits by completing courses from the following Course list:
Major Electives
6
Requirement Notes
Requirement Notes:
Choose two from the following
Earn 6 credits by completing courses from the following Course list:
General Electives
32
Earn 32 credits by completing any available course
Applicable Admissions Agreements
The table below lists admissions agreements between University of Lynchburg and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
What If I Have An Associate Degree Or Credit For Prior Learning?
| Transfer Guidance Element | What You Need to Know |
|---|---|
| Associate Transfer Degree Completion | Completion of a transferrable Associate's degree will award students credit for general education requirements except for the senior capstone course. No distinction will be made by the University of Lynchburg regarding college courses applicable to the transfer-oriented associate degree that are taken through dual enrollment arrangements with high schools. |
Completion of Associate Degree Concurrent with High School | No distinction will be made by the University of Lynchburg regarding college courses applicable to the transfer-oriented associate degree that are taken through dual enrollment arrangements with high schools. |
| Credit for Prior Learning | Credits awarded for transferrable courses with a grade of "C" or higher. |
| Did You Know That... |
|
College Level Information
Number of Transfer Students
90
Percent of Accepted Transfer Students
93%
| College Fit Guidance | What You Need to Know |
|---|---|
| Is This College Right For Me? | Lynchburg is a nationally recognized private university where students gain a greater heart for humanity and a mindset of individual growth. Here, thought-provoking learning ignites change in each individual, and the world. We combine traditional classroom instruction with experiential learning and real-world applications bringing a hands-on, multi-faceted approach that serves our students best today and for the rest of their lives. We’re a tight-knit community that’s accepting and inviting. We’re socially responsible and active, and don’t hesitate to stand up and speak out for what’s just and right. Pride and belonging are important at Lynchburg. |
| Transfer Student Catalog Year | Catalog year determind by first semester of enrollment |
| First Year Student Catalog Year | Catalogue determined by first semester of enrollment |
| Applying for Guaranteed Admissions | https://www.lynchburg.edu/undergraduate-admission/for-applicants/transfer-and-access-adult-student-guide/guaranteed-admission-for-vccs-associate-degrees/ |
Where Can This Degree Transfer
This section displays degrees most closely related to this program
and to which you may be able to transfer. So, you can use this list to find the
next degree you can complete in your major. Please click the degree name to
visit that program page.
| Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
|---|---|---|---|---|---|
| Eastern Mennonite University | Bachelor of Science Marketing | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Averett University | Bachelor of Arts in Business Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Averett University | Bachelor of Science in Business Administration | Bachelor | Bachelor of Science | 4-Year | In-Person, Online |
| Mountain Gateway Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online |
| Mountain Gateway Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online |
| Eastern Shore Community College | Associate in Applied Science Degree in Business Management | Associate | Associate in Applied Science | 2-Year | In-Person, Online, Hybrid |
| Eastern Shore Community College | Associate Applied Science Degree in Business Management with Information Technology Specialization | Associate | Associate in Applied Science | 2-Year | In-Person, Online, Hybrid |
| Germanna Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid, Online |
| Germanna Community College | Associate of Arts & Sciences Degree in Business | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
| J Sargeant Reynolds Community College | Associate of Applied Science in Management - Small Business Management Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Project Management Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Digital Marketing Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Laurel Ridge Community College | Associate of Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Laurel Ridge Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Northern Virginia Community College | Business Administration, A.S. | Associate | Associate of Science | 2-Year | In-Person, Online |
| Northern Virginia Community College | Business Management, A.A.S. | Associate | Associate of Applied Science | 2-Year | In-Person, Online |
| Paul D. Camp Community College | Associate of Sciences in Business Administration | Associate | Associate of Sciences | 2-Year | In-Person, Online |
| Rappahannock Community College | AAS Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Rappahannock Community College | AA&S Degree in Arts and Sciences - Business Administration Specialization | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Online, Hybrid |
| Southside Virginia Community College | Associate of Arts and Sciences with a major in Business Administration | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
| Virginia Peninsula Community College | Associate of Science in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online |
| Tidewater Community College | Associate of Applied Science - Management | Associate | Associate of Applied Science | 2-Year | Online |
| Tidewater Community College | Associate of Science - Business Administration | Associate | Associate of Science | 2-Year | Online |
| Virginia Highlands Community College | Associate in Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid |
| Virginia Western Community College | Associate of Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Virginia Western Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Wytheville Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Wytheville Community College | Associate of Applied Science Degree in Business Management and Leadership | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| James Madison University | Bachelor of Business Administration, Major in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| Richard Bland College | Associate of Science-Business Administration | Associate | Associate of Science | 2-Year | Online, In-Person |
| Radford University | BBA in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Science in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Science | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Arts in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Mary Baldwin University | Bachelor of Arts in Marketing & Communication | Bachelor | Bachelor of Arts | 4-Year | Online, Hybrid |
| Old Dominion University | Marketing-BSBA | Bachelor | BS in Business Admin. | 4-Year | In-Person, Online |
| Bridgewater College | Business Administration Major - BA | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in General Marketing, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in General Marketing (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Virginia Commonwealth University | Marketing with concentration in Marketing Communication and Analytics, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in Marketing Communication and Analytics (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Virginia Commonwealth University | Marketing with concentration in Product and Brand Management, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in Product and Brand Management (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Roanoke College | Bachelor of Business Administration in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| Randolph-Macon College | Business - Finance (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Business - Management (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Business - Marketing (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Regent University | B.S. in Marketing | Bachelor | Bachelor of Science | 4-Year | Hybrid |
Careers Where This Degree Applies
| O*Net Code | Name | Description | Parent |
|---|---|---|---|
| 11-2011.00 | Advertising and Promotions Managers | Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. | Management Occupations |
| 25-1011.00 | Business Teachers, Postsecondary | Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
| 13-1131.00 | Fundraisers | Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs. | Business and Financial Operations Occupations |
| 11-2033.00 | Fundraising Managers | Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations. | Management Occupations |
| 13-1161.00 | Market Research Analysts and Marketing Specialists | Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. | Business and Financial Operations Occupations |
| 11-2021.00 | Marketing Managers | Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. | Management Occupations |
| 11-2022.00 | Sales Managers | Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. | Management Occupations |
| 13-1161.01 | Search Marketing Strategists | Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. | Business and Financial Operations Occupations |
Cost To Complete