We take great pride in a tradition of vibrant instruction within a highly innovative and experiential marketing curriculum.  If you are personable and enjoy working with data and in teams to solve challenging problems, then marketing might be for you.

• MTH courses typically must be taken in specific orders to satisfy prerequisite requirements. As you plan your MTH courses based on the transfer guide, work backwards from the highest numbered courses to determine a path of courses that will take you from your initial course placement to the higher numbered courses. Be sure to consult an advisor at your community college for information about the semesters in which specific courses are offered.
• For students interested in taking applied statistics courses, note that MTH 245 satisfies the prerequisite for many 300-level statistics electives.
• If you are considering double majoring or adding a minor, plan to complete preliminary courses for those programs, if possible, before transfer.
• Create a schedule for all required courses that are shown on the VCCS to JMU transfer guide for this major. Pay attention to prerequisites and when courses are offered. Complete your first math and English courses in your first year. For help, see Transfer Steps and Resource Center at www.TransferVirginia.org.
• Connect with an advisor at your community college and a JMU transfer advisor within your first year. College Connect available in your account of www.TransferVirginia.org.

• Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year
• Connect with an advisor at your community college and James Madison University within your first year via College Connect

The emerging digital marketing sector is attracting marketing graduates interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing, mobile marketing, email marketing and social media. Students who graduate with the digital marketing concentration will understand the foundational theory and best practices related to driving website traffic and making data-driven decisions. Students will complete industry-recognized certifications within the digital marketing electives and will be encouraged to complete other?external?certifications that relate to their career goals. Students will learn to use appropriate industry tools for the classes in which they enroll such as website builders, email service providers, content creation tools, social media planning dashboards and keyword planning tools. Students will learn the development process for digital marketing platforms and to connect the creation of materials to marketing strategies and measurable objectives. After completing the concentration, students will understand the use of digital marketing in contributing to the overall achievement of the organization's business objectives.

The professional sales concentration prepares students for careers in sales that focus on business customers and, in most cases, on the selling of relatively complex?and technical products and services.

JMU’s marketing program allows you to pursue a broad perspective of the marketing discipline, or to tailor your course of study to focus on the specialized areas of professional sales or digital marketing. The Department of Marketing is one of the largest majors at JMU and is home to seven marketing student organizations and honor societies. Marketing internships and externships are also important steps in preparing for a marketing career in your field of study.

The College of Business is among only 5% of business schools with accreditation by AACSB International (The Association to Advance Collegiate Schools of Business). The JMU Department of Marketing has been ranked #7 for the Best Colleges for Marketing by University HQ. You can view more highlights for the marketing program at https://www.jmu.edu/cob/marketing/about/highlights.shtml.

Based on a sample population, the vast majority of College of Business graduates are employed, in graduate school, continuing education or engaged in other career-related endeavors within 6 months of graduation. You can find data about the successes of recent graduates at https://www.jmu.edu/cob/prospective-students/polishing-performance.shtml.

• Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree?
• Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: James Madison University