Program Details
Program Details
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Bachelor of Business Administration
Radford University
Transfer Guides are designed to maximize transfer credit as students complete their associate degree at the community college before transferring to the bachelor's degree program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college. The following Transfer Guide(s), applicable to this program, are available in the Resource Center. If there is a program-specific Transfer Guide and a general or general studies Transfer Guide, you are advised to follow the program-specific Transfer Guide. Please see your community college advisor for assistance in selecting the best pathway.
Program Details
BBA in Marketing
Bachelor of Business AdministrationBBA in Marketing
Radford University
Transfer Guides are designed to maximize transfer credit as students complete their associate degree at the community college before transferring to the bachelor's degree program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college. The following Transfer Guide(s), applicable to this program, are available in the Resource Center. If there is a program-specific Transfer Guide and a general or general studies Transfer Guide, you are advised to follow the program-specific Transfer Guide. Please see your community college advisor for assistance in selecting the best pathway.
The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, marketing communication, social media marketing, advertising, public relations, supply chain management, marketing analytics, and retailing, sales, digital marketing and branding.
Program Overview & Guidance
Delivery Mode
In-Person
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Delivery Mode
Online
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Delivery Mode
Hybrid
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| Program Guidance Element | What You Need to Know |
|---|---|
| Considerations for Selecting Degree | |
| Program Requirement Notes | Program Requirement Notes Students must earn a major GPA of 2.25. The major GPA is defined as all courses in the B.B.A. core and all courses prescribed for the major. |
| Considerations When Selecting Courses |
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| Program Requirements Beyond Specific Courses | |
| Doing More With Your Degree | |
| Program Successes & Highlights |
Program Credit Requirements
Applicable Admissions Agreements
The table below lists admissions agreements between Radford University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
What If I Have An Associate Degree Or Credit For Prior Learning?
| Transfer Guidance Element | What You Need to Know |
|---|---|
| Associate Transfer Degree Completion | Students who complete an approved VCCS transfer-oriented associate degree (AA, AS, AA&S, or a SCHEV-approved General Studies transfer degree) are considered to have satisfied Radford’s Core/REAL lower-division general education requirements. Students must still complete all other University, college, departmental, major-specific, prerequisite, and Radford residency requirements. You enter as a junior with general education requirements met as indicated in the pathway map. |
Completion of Associate Degree Concurrent with High School | You enter as a junior with general education requirements met as indicated in the pathway map. |
| Credit for Prior Learning | Radford awards credit for AP, CLEP, and IB when official scores meet Radford criteria; AP/CLEP scores and IB courses are evaluated like transfer credit. Dual enrollment credit requires an official college transcript. Students may also seek prior-learning credit for professional work or life experience, military training, CLEP, departmental challenge exams, and national certification exams. Students should submit official scores, transcripts, or Joint Services Transcripts, and confirm with the Registrar/transfer team or academic advisor how awarded credit applies to their degree and major requirements. |
| Did You Know That... |
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College Level Information
Number of Transfer Students
608
Percent of Accepted Transfer Students
89%
| College Fit Guidance | What You Need to Know |
|---|---|
| Is This College Right For Me? | Radford University is a medium-sized public residential university in the city of Radford in southwest Virginia, with 7,837 students, 608 enrolled degree-seeking transfer students in Fall 2025, and an average class size of 20. Students learn across seven colleges and a growing Honors College, with 75 bachelor’s degree programs in 47 disciplines and academic options on the main Radford campus, Radford University Carilion in Roanoke, the Southwest Virginia Higher Education Center in Abingdon, and online. Incoming freshmen on the main campus are required to live on campus for two academic years unless exempt; transfer and RUC students are welcome to live on campus but are not required. Students can get involved through 200+ clubs and organizations, Division I athletics, outdoor recreation opportunities, and transfer-focused options such as Tartan Transfer. |
| Transfer Student Catalog Year | Generally, transfer students use the catalog year in effect when they first enroll at Radford University; under the VCCS/Radford GAA, students may request the catalog from the time of first post-high-school enrollment in an eligible VCCS associate degree, subject to GAA conditions. |
| First Year Student Catalog Year | Catalog year is determined by the academic catalog year the student enters Radford University. |
| Applying for Guaranteed Admissions | VCCS/Radford GAA: Complete an eligible transfer-oriented associate degree, earn a cumulative GPA of 2.8 or higher, be in good academic and disciplinary standing, follow normal transfer admission timelines, and submit official transcripts from all colleges attended plus a final official transcript showing associate-degree completion. There are no GAA testing requirements and Radford does not charge an application fee. |
Where Can This Degree Transfer
This section displays degrees most closely related to this program
and to which you may be able to transfer. So, you can use this list to find the
next degree you can complete in your major. Please click the degree name to
visit that program page.
| Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
|---|---|---|---|---|---|
| Mountain Gateway Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online |
| Mountain Gateway Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online |
| J Sargeant Reynolds Community College | Associate of Applied Science in Business Management | Associate | Associates of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Eastern Shore Community College | Associate of Applied Science in Business Management | Associate | Associate in Applied Science | 2-Year | In-Person, Online, Hybrid |
| Eastern Shore Community College | Associate Applied Science in Business Management with Information Technology Specialization | Associate | Associate in Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Project Management Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Digital Marketing Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Laurel Ridge Community College | Associate of Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Laurel Ridge Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Paul D. Camp Community College | Associate of Sciences in Business Administration | Associate | Associate of Sciences | 2-Year | In-Person, Online |
| Rappahannock Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid |
| Southside Virginia Community College | Associate of Arts and Sciences with a major in Business Administration | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
| Virginia Peninsula Community College | Associate of Science in Business Administration Degree | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Tidewater Community College | Associate of Applied Science - Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Tidewater Community College | Associate of Science - Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Virginia Highlands Community College | Associate in Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid |
| Virginia Highlands Community College | Associate of Science Degree in Business | Associate | Associate of Science | 2-Year | In-Person, Hybrid |
| Virginia Western Community College | Associate of Applied Science in Management Degree | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Virginia Western Community College | Associate of Science in Business Administration Degree | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Wytheville Community College | Associate of Applied Science Degree in Business Management and Leadership | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Wytheville Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Eastern Mennonite University | Bachelor of Science Marketing | Bachelor | Bachelor of Science | 4-Year | In-Person |
| James Madison University | Bachelor of Business Administration, Major in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| Richard Bland College | Associate of Science-Business Administration | Associate | Associate of Science | 2-Year | Online, In-Person |
| Roanoke College | Bachelor of Business Administration in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| University of Lynchburg | BA in Marketing | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Mary Baldwin University | Bachelor of Arts in Marketing & Communication | Bachelor | Bachelor of Arts | 4-Year | Online, Hybrid |
| Old Dominion University | Marketing Management-BSBA | Bachelor | BS in Business Admin. | 4-Year | In-Person, Online |
| Bridgewater College | Business Administration Major - BA | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Ferrum College | B.S. in Business Administration, Marketing | Bachelor | Bachelor of Science | 4-Year | In-Person, Hybrid |
| Regent University | B.S. in Marketing | Bachelor | Bachelor of Science | 4-Year | Hybrid |
| Virginia Commonwealth University | Marketing with concentration in General Marketing, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in Marketing Communication and Analytics, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in General Marketing (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Virginia Commonwealth University | Marketing with concentration in Product and Brand Management, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in Marketing Communication and Analytics (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Virginia Commonwealth University | Marketing with concentration in Product and Brand Management (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Averett University | Bachelor of Arts in Business Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Averett University | Bachelor of Science in Business Administration | Bachelor | Bachelor of Science | 4-Year | In-Person, Online |
| Germanna Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Randolph-Macon College | Business - Finance (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Business - Management (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Business - Marketing (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Virginia Polytechnic Institute and State University | BS in Business in Marketing Management | Bachelor | Bachelor of Science in Business | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Science in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Science | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Arts in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Rappahannock Community College | Associate of Science Degree in Science | Associate | Associate of Science | 2-Year | In-Person, Hybrid |
| Rappahannock Community College | Associate of Science in Science Degree with a Business Administration Major | Associate | Associate of Science | 2-Year | In-Person, Hybrid |
Careers Where This Degree Applies
| O*Net Code | Name | Description | Parent |
|---|---|---|---|
| 11-2011.00 | Advertising and Promotions Managers | Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. | Management Occupations |
| 25-1011.00 | Business Teachers, Postsecondary | Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
| 13-1131.00 | Fundraisers | Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs. | Business and Financial Operations Occupations |
| 11-2033.00 | Fundraising Managers | Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations. | Management Occupations |
| 13-1161.00 | Market Research Analysts and Marketing Specialists | Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. | Business and Financial Operations Occupations |
| 11-2021.00 | Marketing Managers | Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. | Management Occupations |
| 11-2022.00 | Sales Managers | Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. | Management Occupations |
| 13-1161.01 | Search Marketing Strategists | Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. | Business and Financial Operations Occupations |
Cost To Complete