Program Details
Program Details
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Bachelor of Science in Business
Virginia Polytechnic Institute and State University
One or more Transfer Guides are available in the Resource Center for this Institution. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college. If there is a program-specific Transfer Guide and a general or general studies Transfer Guide, you are advised to follow the program-specific Transfer Guide. Please see your community college advisor for assistance in selecting the best pathway.
Program Details
BSB in Business, Marketing Management
Bachelor of Science in BusinessBSB in Business, Marketing Management
Virginia Polytechnic Institute and State University
One or more Transfer Guides are available in the Resource Center for this Institution. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college. If there is a program-specific Transfer Guide and a general or general studies Transfer Guide, you are advised to follow the program-specific Transfer Guide. Please see your community college advisor for assistance in selecting the best pathway.
Pamplin College of Business emphasizes technology and analysis that improve business, entrepreneurship that leads to innovation and innovative companies, international opportunities for learning and research, and collaborative community.
Program Overview & Guidance
Delivery Mode
In-Person
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Delivery Mode
Online
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Delivery Mode
Hybrid
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| Program Guidance Element | What You Need to Know |
|---|---|
| Considerations for Selecting Degree | The Marketing Department’s cross-disciplinary training prepares students to succeed in industries including sales, advertising, global marketing communications, analytics and consulting, and brand/product management. The Bachelor of Science in Business degree is accredited by AACSB. |
| Considerations When Selecting Courses |
Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year.
|
| Program Requirements Beyond Specific Courses | Be sure to connect with your assigned Virginia Tech academic advisor during the virtual registration and advising process prior to your first term of enrollment. |
| Doing More With Your Degree | Common industries to find employment with a Marketing degree are sales, advertising, merchandising, analytics and consulting, and marketing research. |
| Program Successes & Highlights | Marketing majors can also choose to pursue a concentration in Professional Sales (PRSL) or Digital Marketing Strategy (DMS). The Marketing Department offers students the ability to learn from top-rated professors, experience the industry through internship and co-op opportunities, and succeed in the job search with top employers including Coca-Cola, Cisco, Nestle, Apple, and many more. |
Program Credit Requirements
Credit and Course Requirements for the Program are expected in a future release. Please look above to see if a Transfer Guide is available for this program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college.
If you wish to see how your credits may apply, you can:
If you wish to see how your credits may apply, you can:
- Contact the institution where a staff member can help you map your credits to the requirements for this program.
- View the program requirements listed in the institution's catalog.
Applicable Admissions Agreements
The table below lists admissions agreements between Virginia Polytechnic Institute and State University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
What If I Have An Associate Degree Or Credit For Prior Learning?
| Transfer Guidance Element | What You Need to Know |
|---|---|
| Associate Transfer Degree Completion | Completion of a transfer-oriented associate degree will satisfy general education requirements of an undergraduate curriculum but may not fulfill specific departmental requirements or prerequisites needed for the major. You enter as a junior with general education requirements met. |
Completion of Associate Degree Concurrent with High School | You enter as a junior with general education requirements met. |
| Credit for Prior Learning | Prior learning score requirements:Â https://www.registrar.vt.edu/Transferable-Credit.html |
| Did You Know That... |
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College Level Information
Number of Transfer Students
1116
Percent of Accepted Transfer Students
52.3% of transfer applicants were offered admission with a 3.52 average GPA
| College Fit Guidance | What You Need to Know |
|---|---|
| Is This College Right For Me? | As a student, you will spend only a portion of your time in the classroom but all your time at Virginia Tech will be spent in an environment that promotes learning and growing. You will find a dynamic residential campus and award-winning dining in an environment committed to well-being. From our health and wellness programs to our hundreds of student organizations and clubs, there is something for every interest at Virginia Tech. |
| Transfer Student Catalog Year | Catalog year determined by date of entry to Virginia Tech |
| First Year Student Catalog Year | Catalog year determined by date of entry to Virginia Tech |
| Applying for Guaranteed Admissions | Students must apply as a transfer student having completed or with the intention of completing the Associate degree from a VCCS campus prior to enrollment |
Where Can This Degree Transfer
This section displays degrees most closely related to this program
and to which you may be able to transfer. So, you can use this list to find the
next degree you can complete in your major. Please click the degree name to
visit that program page.
| Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
|---|---|---|---|---|---|
| Germanna Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid, Online |
| Mountain Gateway Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online |
| Mountain Gateway Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online |
| J Sargeant Reynolds Community College | Associate of Applied Science in Business Management | Associate | Associates of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Eastern Shore Community College | Associate in Applied Science Degree in Business Management | Associate | Associate in Applied Science | 2-Year | In-Person, Online, Hybrid |
| Eastern Shore Community College | Associate Applied Science Degree in Business Management with Information Technology Specialization | Associate | Associate in Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Project Management Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Digital Marketing Specialization | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Brightpoint Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Laurel Ridge Community College | Associate of Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Laurel Ridge Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Northern Virginia Community College | Respiratory Therapy, A.A.S. | Associate | Associate of Applied Science | 2-Year | In-Person, Online |
| Northern Virginia Community College | Veterinary Technology, A.A.S. | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid |
| Paul D. Camp Community College | Associate of Sciences in Business Administration | Associate | Associate of Sciences | 2-Year | In-Person, Online |
| Rappahannock Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid |
| Southside Virginia Community College | Associate of Arts and Sciences with a major in Business Administration | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
| Virginia Peninsula Community College | Associate of Science in Business Administration Degree | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Tidewater Community College | Associate of Applied Science - Management | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Tidewater Community College | Associate of Science - Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Virginia Highlands Community College | Associate in Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid |
| Virginia Highlands Community College | Associate of Science Degree in Business | Associate | Associate of Science | 2-Year | In-Person, Hybrid |
| Virginia Western Community College | Associate of Applied Science in Management Degree | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Virginia Western Community College | Associate of Science in Business Administration Degree | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Wytheville Community College | Associate of Applied Science Degree in Business Management and Leadership | Associate | Associate of Applied Science | 2-Year | In-Person, Online, Hybrid |
| Wytheville Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year | In-Person, Online, Hybrid |
| Eastern Mennonite University | Bachelor of Science Marketing | Bachelor | Bachelor of Science | 4-Year | In-Person |
| James Madison University | Bachelor of Business Administration, Major in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| Richard Bland College | Associate of Science-Business Administration | Associate | Associate of Science | 2-Year | Online, In-Person |
| Roanoke College | Bachelor of Business Administration in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| University of Lynchburg | BA in Marketing | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Mary Baldwin University | Bachelor of Arts in Marketing & Communication | Bachelor | Bachelor of Arts | 4-Year | Online, Hybrid |
| Germanna Community College | Associate of Arts & Sciences Degree in Business | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
| Old Dominion University | Marketing Management-BSBA | Bachelor | BS in Business Admin. | 4-Year | In-Person, Online |
| Bridgewater College | Business Administration Major - BA | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in General Marketing, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in Marketing Communication and Analytics, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in General Marketing (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Virginia Commonwealth University | Marketing with concentration in Product and Brand Management, Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Virginia Commonwealth University | Marketing with concentration in Marketing Communication and Analytics (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Virginia Commonwealth University | Marketing with concentration in Product and Brand Management (online), Bachelor of Science | Bachelor | Bachelor of Science | 4-Year | Online |
| Averett University | Bachelor of Arts in Business Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Averett University | Bachelor of Science in Business Administration | Bachelor | Bachelor of Science | 4-Year | In-Person, Online |
| Randolph-Macon College | Business - Finance (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Business - Management (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Business - Marketing (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Radford University | BBA in Marketing | Bachelor | Bachelor of Business Administration | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Science in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Science | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Arts in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Rappahannock Community College | Associate of Science Degree in Science | Associate | Associate of Science | 2-Year | In-Person, Hybrid |
| Rappahannock Community College | Associate of Science in Science Degree with a Business Administration Major | Associate | Associate of Science | 2-Year | In-Person, Hybrid |
Careers Where This Degree Applies
| O*Net Code | Name | Description | Parent |
|---|---|---|---|
| 11-2011.00 | Advertising and Promotions Managers | Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. | Management Occupations |
| 25-1011.00 | Business Teachers, Postsecondary | Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
| 13-1131.00 | Fundraisers | Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs. | Business and Financial Operations Occupations |
| 11-2033.00 | Fundraising Managers | Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations. | Management Occupations |
| 13-1161.00 | Market Research Analysts and Marketing Specialists | Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. | Business and Financial Operations Occupations |
| 11-2021.00 | Marketing Managers | Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. | Management Occupations |
| 11-2022.00 | Sales Managers | Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. | Management Occupations |
| 13-1161.01 | Search Marketing Strategists | Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. | Business and Financial Operations Occupations |
Cost To Complete