Program Details
Program Details
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Program Details

Strategic Communications - BS

Bachelor of Science
Bridgewater College

The Department of Communication Studies and Theatre offers students the opportunity to study human communication practices in a variety of contexts. The department offers two majors-Strategic Communications and Theatre-and two minors-Communication Studies and Theatre-that each balance theoretical understanding with practical skills. The Strategic Communications major focuses on ways in which ever-changing technological advances are impacting communication practices. The program provides a strong theoretical understanding of communication processes in a technology-based culture, including practical training that will allow students to become effective media practitioners. Courses examine both practical and theoretical approaches to the study of communication such as historical developments, policy implications, the influence of mass media and communication technologies, interpersonal relationships, and connections between communication and power relationships. Students will learn how the methods of social science help us adapt messages across a variety of rhetorical situations. Communication courses are taught in an interactive manner combining lectures, discussion, in-class activities and hands-on experience. Students conduct theoretical and field research, write various types of academic and professional papers, design public relations campaigns, create blogs and deliver public presentations. In addition to working on their own, students in communication courses work in collaboration with other students gaining valuable teamwork skills. Students majoring in Strategic Communications are prepared for careers in a diverse group of occupations, such as public relations, advertising, sales, management, journalism and human resources. The major also helps prepare students for graduate studies. The Theatre major incorporates both theoretical and practical application of theatrical study and theatrical practice. The major in Theatre seeks to foster a sense of wonder and excitement in students and community members, while continually asking: what is the role of the theatre and theatre artist in society, whether it be campus, a city, the nation, or the world? A fundamental keystone is that lessons learned in the classroom and on the stage have application in the "real world". Students learn how to take ideas and realize them through application of theatrical production and presentation. As an interdisciplinary field of study, the Theatre major draws from many sources and disciplines and seeks to highlight how they can inform each other, along with a vigorous schedule of productions that put theory into practice.


Program Overview & Guidance
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Program Web Page
External Link
Delivery Mode
In-Person
Check Course Schedules
Delivery Mode
Online
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Delivery Mode
Hybrid
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Program Guidance Element What You Need to Know
Considerations for Selecting Degree A degree in Strategic Communications prepares you to work in the expanding technological environments that make up today’s communication field. Students are equipped to become experts in message design, delivery and analysis.
Considerations When Selecting Courses

  • Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year
  • Connect with an advisor at your community college and Bridgewater College within your first year via College Connect
Program Requirements Beyond Specific Courses All courses must be completed with a C of better.
Doing More With Your Degree This program works well with other programs such as Digital Media Arts and Professional Writing and is a good basis if you are interested in pursuing the one-year MDMS graduate program.
Program Successes & Highlights Many of our graduates go on to pursue careers in public relations, social media management, athletic media relations, journalism, ministry, TV, film, and radio production. Some students also decide to pursue graduate degrees here at BC or at other institutions.
Program Credit Requirements
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Please look above to see if a Transfer Guide is available for this program. lf you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college.

The table below provides the requirements to complete this program if you are not following a Transfer Guide. If you have an account and have created a Portfolio, the table includes the "Applied Credits" column. This column shows how the credits you earned based on the experiences you entered may be applied to satisfy these requirements. You can find schools where you can take courses that will transfer and apply to this degree using the Where Can I Find An Equivalent Course feature in the Transfer Tools menu.

The program map provided below is an estimate based on courses identified as a result of reviewing your portfolio and the requirements for the selected program.

A formal determination of credits awarded for your prior learning and their applicability to the degree requirements can only be made by the institution. The formal determination and resulting map may reflect higher or lower number of credits to be completed to achieve this program.
Requirements
Required Credits
Strategic Communications - BS
120
Strategic Communications
120
This requires a minimum GPA of 2
AND
Transfer credits will be evaluated, and as applicable, up to 90 credits may be applied to this program.
Connected Learning General Education Requirements
41
Connected Learning Core
7
Connected Learning Seminar
1
Requirement Notes
Requirement Notes:
Transfer students must take CL-150 (1 credit). First-year students must take CL-100 (3 credits).
Earn 1 credits by completing courses from the following Course list:
Research Writing
3
Earn 3 credits by completing courses from the following Course:
Connected Learning Capstone
3
Requirement Notes
Requirement Notes:
Take CL-400 or an equivalent capstone course in the major (1-3 credits).
Earn 3 credits: Complete the following
Earn 3 credits: Use the following rules
Complete courses from the following Category:
OR
Complete courses from the following Course:
Foundations of Connected Learning
12
Oral Communication
3
Earn 3 credits by completing courses from the following Course:
Mathematics
3
Earn 3 credits by completing courses from the following Course list:
World Language
3
Requirement Notes
Requirement Notes:
One course in a world language at the 102, 201, 202, or 214 (for French/German) level OR placement at the 202 level and confirmation by oral exam.
Earn 3 credits by completing courses from the following Category:
Writing Intensive
3
Earn 3 credits by completing courses from the following Category:
Connected Learning: Ways of Learning
22
Creative and Artistic Practices
3
Earn 3 credits by completing courses from the following Category:
Engaging in U.S. Diversity
3
Earn 3 credits by completing courses from the following Category:
Engaging in Global Diversity
3
Earn 3 credits by completing courses from the following Category:
Scientific Study of People and Society
3
Earn 3 credits by completing courses from the following Category:
Scientific Study of Nature
4
Earn 4 credits by completing courses from the following Category:
Study of Human Narratives
3
Earn 3 credits by completing courses from the following Category:
Study of the Past
3
Earn 3 credits by completing courses from the following Category:
Strategic Communications Major Requirements
42
Required Courses
24
Earn 24 credits by completing courses from the following Course list:
Message Analysis Courses
9
Requirement Notes
Requirement Notes:
Only 1 course (3 credits) may be a non-COMM course.
Earn 9 credits by completing courses from the following Course list:
Message Design Courses
9
Requirement Notes
Requirement Notes:
Only 1 course (3 credits) may be a non-COMM course.
Earn 9 credits by completing courses from the following Course list:
Free Electives
37
Requirement Notes
Requirement Notes:
Student may choose a minor or take electives to reach 120 credits.
Earn 37 credits by completing any available course
Applicable Admissions Agreements
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The table below lists admissions agreements between Bridgewater College and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.

Institution Name Type Title
Blue Ridge Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Central Virginia Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Danville Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Mountain Gateway Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Eastern Shore Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Germanna Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
J Sargeant Reynolds Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Brightpoint Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Laurel Ridge Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Mountain Empire Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
New River Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Northern Virginia Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Paul D. Camp Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Patrick & Henry Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Piedmont Virginia Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Rappahannock Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Southside Virginia Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Southwest Virginia Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Tidewater Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Virginia Peninsula Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Virginia Highlands Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Virginia Western Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System
Wytheville Community College GAA Transfer Agreement with Guaranteed Admission between Bridgewater College and The Virginia Community College System

You can view the full text of these Agreements in the Resource Center

What If I Have An Associate Degree Or Credit For Prior Learning?
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Transfer Guidance Element What You Need to Know
Associate Transfer Degree Completion Completing an AA, AS, or AA&S degree will waive all but 4 credits of our Foundations in Liberal Arts Program.

Students who graduate with a transfer-oriented associate degree (A.A., A.S., or A.A.&S.), will have all Bridgewater general education course requirements waived except for two courses (2-4 total credit hours). These are our Connected Learning (CL) 150 course designed to serve as an orientation for transfer students, and CL 400 that serves as a senior capstone experience. CL 400 may be delivered within the major (3 credits) or separately (1 credit).
Completion of Associate Degree Concurrent with High School The completion of an Associate Degree concurrent with high school results in course work towards your degree and most general education courses satisfied. Students who graduate with a transfer-oriented associate degree (A.A., A.S., or A.A.&S.), will have all Bridgewater general education course requirements waived except for two courses (2-4 credit hours). These are our Connected Learning (CL) 150 course designed to serve as an orientation for transfer students, and CL 400 that serves as a senior capstone experience. CL 400 may be delivered within the major (3 credits) or separately (1 credit).
Credit for Prior Learning Bridgewater College may award credit for Advanced Placement and military experience. See the linked pages for credit evaluation policies.
Did You Know That...
  • Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree?
  • Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: Bridgewater College
College Level Information
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Transfer Center
External Link
Transfer Admission Application
External Link
Transfer Student Aid
External Link
Number of Transfer Students
72
Percent of Accepted Transfer Students
89%
College Fit Guidance What You Need to Know
Is This College Right For Me? You'll be part of a vibrant community where people truly know and care for one another. Bridgewater is home to approximately 1,500 full-time students (undergraduate and graduate), 80% of whom live on campus. With an average class size of 19, you'll make lasting connections with your professors and classmates. You won't lack for opportunities to get involved with more than 50 student clubs and organizations to choose from.
Transfer Student Catalog Year Catalog year is determined by the academic year of the first semester of attendance at Bridgewater College.
First Year Student Catalog Year Catalog year is determined by the academic year of the first semester of attendance at Bridgewater College.
Applying for Guaranteed Admissions VCCS Students need to declare an intent to transfer to Bridgewater after completing a minimum of 15 credits towards the transfer-oriented associate degree. VCCS Students should complete all Bridgewater transfer application requirements, and apply for graduation from VCCS.
Where Can This Degree Transfer
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This section displays degrees most closely related to this program and to which you may be able to transfer. So, you can use this list to find the next degree you can complete in your major. Please click the degree name to visit that program page.

Institution Title Degree Award Name Award Level Delivery Mode
Wytheville Community CollegeAssociate of Science in Social Science Degree Communications MajorAssociateAssociate of Science2-YearIn-Person, Online, Hybrid
The University of Virginia's College at WiseBachelor of Arts in English, Major in CommunicationBachelorBachelor of Arts4-YearIn-Person
Randolph-Macon CollegeCommunication Studies (BA)BachelorBachelor of Arts4-YearIn-Person
Averett UniversityBachelor of Arts in CommunicationBachelorBachelor of Arts4-YearIn-Person
Averett UniversityBachelor of Science in CommunicationBachelorBachelor of Science4-YearIn-Person
Roanoke CollegeBachelor of Arts in Communication StudiesBachelorBachelor of Arts4-YearIn-Person
Virginia Western Community CollegeAssociate of Applied Science in Visual Design DegreeAssociateAssociate of Applied Science2-YearIn-Person, Online, Hybrid
Norfolk State UniversityBachelor of Science in Mass Communications - Journalism ConcentrationBachelorBachelor of Science4-YearIn-Person
Randolph-Macon CollegeEnglish (BA)BachelorBachelor of Arts4-YearIn-Person
Laurel Ridge Community CollegeAssociate of Science Degree in Social Sciences: Communication MajorAssociateAssociate of Science2-YearIn-Person, Online, Hybrid
Marymount University Communication (BA)BachelorBachelor of Art4-YearIn-Person
Emory & Henry UniversityMedia and Communication (BA)BachelorBachelor of Arts4-YearIn-Person
Careers Where This Degree Applies
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O*Net Code Name Description Parent
25-1122.00Communications Teachers, PostsecondaryTeach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.Educational Instruction and Library Occupations
11-2032.00Public Relations ManagersPlan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.Management Occupations
27-3031.00Public Relations SpecialistsPromote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.Arts, Design, Entertainment, Sports, and Media Occ
27-3023.00News Analysts, Reporters, and JournalistsNarrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television. May collect and analyze information through interview, investigation, or observation.Arts, Design, Entertainment, Sports, and Media Occ
13-1131.00FundraisersOrganize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.Business and Financial Operations Occupations
11-2033.00Fundraising ManagersPlan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.Management Occupations
27-3043.05Poets, Lyricists and Creative WritersCreate original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.Arts, Design, Entertainment, Sports, and Media Occ
27-3043.00Writers and AuthorsOriginate and prepare written material, such as scripts, stories, advertisements, and other material.Arts, Design, Entertainment, Sports, and Media Occ
11-2011.00Advertising and Promotions ManagersPlan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.Management Occupations
27-3041.00EditorsPlan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.Arts, Design, Entertainment, Sports, and Media Occ
27-3011.00Broadcast Announcers and Radio Disc JockeysSpeak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.Arts, Design, Entertainment, Sports, and Media Occ
27-3099.00Media and Communication Workers, All OtherAll media and communication workers not listed separately.Arts, Design, Entertainment, Sports, and Media Occ
43-9081.00Proofreaders and Copy MarkersRead transcript or proof type setup to detect and mark for correction any grammatical, typographical, or compositional errors. Excludes workers whose primary duty is editing copy. Includes proofreaders of braille.Office and Administrative Support Occupations
11-9199.11Brownfield Redevelopment Specialists and Site ManagersPlan and direct cleanup and redevelopment of contaminated properties for reuse. Does not include properties sufficiently contaminated to qualify as Superfund sites.Management Occupations
11-9199.02Compliance ManagersPlan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.Management Occupations
11-9199.08Loss Prevention ManagersPlan and direct policies, procedures, or systems to prevent the loss of assets. Determine risk exposure or potential liability, and develop risk control measures.Management Occupations
11-9199.00Managers, All OtherAll managers not listed separately.Management Occupations
11-9199.01Regulatory Affairs ManagersPlan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.Management Occupations
15-1255.01Video Game DesignersDesign core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.Computer and Mathematical Occupations
15-1255.00Web and Digital Interface DesignersDesign digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.Computer and Mathematical Occupations
11-9199.10Wind Energy Development ManagersLead or manage the development and evaluation of potential wind energy business opportunities, including environmental studies, permitting, and proposals. May also manage construction of projects.Management Occupations
11-9199.09Wind Energy Operations ManagersManage wind field operations, including personnel, maintenance activities, financial activities, and planning.Management Occupations
Cost To Complete
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This section provides you with a very high-level estimate of your costs and is purely intended as a guide. You should consult the institution via College Connect to get a more detailed estimate based on the totality of your circumstances. The selections below are based on information gathered from your Profile and the estimated costs are calculated based on the 120 credits remaining to be completed

Please select the "Cumulative Months of Service" that determine your Post 9/11 GI Bill benefits.
Estimated Cost for the Strategic Communications - BS at Bridgewater College
These costs are based on an estimated 8 semesters or 4 years remaining to complete this degree (assuming a full-time load of 16 hours per semester)
Category Cost Basis Cost (To You) Estimated Benefits Net Cost Notes
Tuition $8,200 Per Semester $65,600 $0 $65,600 Per semester in-state or out-of-state resident tuition for a full time status of 12 - 18 credit hours
Fees
Student Services Fee $288 Per Semester $2,304 0 $2,304 Per semester in-state or out-of-state resident tuition for a full time status of 12 - 18 credit hours, may be less for commuter students.
Technology Fee $273 Per Semester $2,184 0 $2,184 Per semester in-state or out-of-state resident tuition for a full time status of 12 - 18 credit hours, may be less for commuter students.
*Please note that the above estimated costs do not include all Federal, State or other financial aid, grants, scholarships, etc. for which you may qualify. All such aid could substantially reduce these costs.
Tuition & Fee Notes:
  • Additional Fees
    • Ask about additional costs for housing, meals, books, parking, and other services.
  • Fall 2025 Scholarships for Transfer Students
    • Guaranteed transfer merit scholarships:
      These scholarships are based on a student's cumulative college grade point average (GPA), and the merit level is established at the time an admission decision is made. Test scores submitted will be considered in the application review and will not typically affect merit scholarship consideration.

      CUMULATIVE COLLEGE GPAAMOUNTBC MERIT SCHOLARSHIPS
      3.6 minimum$4,250Transfer Leadership Scholarship
      2.8-3.59$3,250Transfer Excellence Scholarship
      2.79 and under$2,250Transfer Eagle Scholarship

      Virginia Two-Year College Transfer Grant
      A $1,000 grant is available to transfers who earned an associate degree from a Virginia two-year public institution with a cumulative GPA of at least 3.0 and who have a Student Aid Index (SAI) from the FAFSA of $15,000 or less. A complete description of eligibility and application requirements is available from this 2024-25 Two Year College Transfer Grant Application (schev.edu) from State Council of Higher Education for Virginia (SCHEV).

      Please see this link for additional information: https://www.bridgewater.edu/admissions-aid/tuition-and-financial-aid/financial-aid/

Other Financial Aid to Pay for College:
  • You may be eligible for additional financial aid from Federal, State, and Local sources. Military education benefits are not considered in determining eligibility for federal financial aid. Everyone is therefore encouraged to apply for federal financial aid by submitting the Free Application for Federal Student Aid (FAFSA), because many will qualify for additional educational funds like Pell Grants, worth over $5,500/yr.