Program Details
Bachelor of Science, Major in Sport and Recreation Management
Bachelor of ScienceJames Madison University
The mission of the sport and recreation program is to develop a community of learners through quality education that integrates theory, practice, and personal growth in the hospitality, sport and recreation industries.
We are dedicated to the development of future leaders in sport and management professions through a course of study that maximizes the potential of individuals and society.
Sport and recreation management is committed to providing:
- An outstanding undergraduate program based on the criteria of relevant professional associations, which will enable graduates to be successful in their professional endeavors.
- A program that builds upon the strong liberal studies background provided through General Education.
- The opportunities that challenge students to think critically, to use technology and to appreciate the global community.
- The research and development projects that push back the boundaries of knowledge and promote effective practice in sport and recreation management.
Program Overview & Guidance

Program Guidance Element | What You Need to Know |
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Considerations for Selecting Degree | Prospective Sport & Recreation Management students must be excited to work with people, have excellent communication skills (verbal and written) and be willing to work long hours and nights and weekends. Sport & Recreation industries require it! We work while others play! It’s not enough to be a “sports fan,” you must also love the industry. Despite the prestige of working in the sports industry, the reality is that most people employed in sports have desks jobs. You just happen to be selling, marketing, managing budgets and people, and negotiating for a business that is sports/recreation-related. In most of our industry segments you must be a “people person.” It is important to develop soft skills in addition to mastering course content, in order to be successful in our industry. |
Considerations When Selecting Courses |
Students may transfer in equivalents for ECON 201, COB 241 & COB 242 (should be transferred together), and/or COB 204. However, earning an approved associate degree and having your General Education requirements waived will reduce the number of degree-required classes you will be able to take in your first semester at JMU.
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Program Requirements Beyond Specific Courses | |
Doing More With Your Degree | The majors most commonly paired with Sport & Recreation are Communication Studies or one of the eight majors in the College of Business. All SRM majors are required to complete courses in the College of Business (COB) and graduate with either a general Business or Entrepreneurship minor. Students can take additional courses to earn a second minor in Sport Communication or Coaching Education. Experiential learning is a hallmark of the Hart School student experience. We value internship and practicum experiences, conference attendance, site visits, and volunteer experiences in the sport and recreation industries as a means to expose students to current industry trends, expand their professional network, and learn more about what they do and don’t like about their chosen field. Experimentation is essential when discovering your professional self, and that starts with learning outside the classroom. The Hart School requires SRM students to complete both a practicum and an internship for academic credit. The purpose of these courses is to introduce Sport and Recreation Management majors to the variety and scope of employment opportunities within the field. Students should choose the site of their practicum/internship intentionally, because these experiences will often lead to developing a strong professional network and internship/full-time job offers. These experiences will also set you apart from other recent graduates seeking similar job opportunities but without the invaluable industry experience. Students have completed internships in more than 25 states across the U.S. and in countries such as Australia, China, France, Japan, South Korea, Spain, UK, and others. One of the unique opportunities is a study abroad internship for SRM students to work with various rugby Clubs in Australia. |
Program Successes & Highlights | Our faculty and staff cultivate relationships with industry employers and work to provide industry opportunities and connections for students. Students majoring in SRM are prepared to enter the workforce in a wide range of functional areas (marketing, coaching, facilities, events, HR, finance, etc.) across a wide range of segments of the industry. Our students find jobs in professional sport, sport agency, collegiate sport, fitness, wellness, commercial and community recreation, campus recreation, national and international governing bodies, sporting goods, and others. Similar to other top programs across the country, our alumni are instrumental in mentoring and hiring our students. High-Impact practices like study abroad opportunities (Brazil, Dominican Republic, Australia, France, Ireland), conferences like the Sport Industry Networking Conference, NIRSA, and trips to meet with executives with MLB, NHL, Philadelphia Eagles, Boston Red Sox, NCAA, ESPN, Cleveland Cavaliers, Pittsburgh Steelers, Boston College Athletics, and other organizations set the SRM program apart from schools. Students walk away with more than just a degree, but also with real world experience. Students have opportunities to volunteer at events like the Super Bowl, NCAA basketball tournament, Richmond International Speedway, NASCAR, and others similar events. In addition, students can work with faculty on industry cutting-edge research like College Game Day, International Canoe Slalom World Championships, and others. We offer many experiences help to ensure that when students graduate from the SRM program, they are prepared to enter the broad sport and recreation industries. 97% of Hart School 2019 graduates are employed, continuing their education, or engaged in other career related endeavors 6 months after graduating. |
Program Credit Requirements

If you wish to see how your credits may apply, you can:
- Contact the institution where a staff member can help you map your credits to the requirements for this program.
- View the program requirements listed in the institution's catalog.
Applicable Admissions Agreements

The table below lists admissions agreements between James Madison University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
What If I Have An Associate Degree Or Credit For Prior Learning?

Transfer Guidance Element | What You Need to Know |
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Associate Transfer Degree Completion | Completion of an approved transfer associate degree will guarantee fulfillment of JMU's General Education requirements. https://www.jmu.edu/transfer/VCCStransfer/ASDegrees.shtml |
Completion of Associate Degree Concurrent with High School |
Credit for Prior Learning | JMU accepts and reviews AP, IB, CIE and CLEP for all students with eligible scores, which may be different than at your prior institution. JMU will complete an independent review of the test score to apply credit to the JMU student record. Credit for prior learning (CLEP) is awarded on a per case basis for Adult Degree (Individualized Studies Majors) and RN-BSN students only and in consultation with the department of expertise, with the exception of military service credit. Credit for learning acquired in military service is awarded by the registrar's office using the ACE guide credit recommendation for study/experience listed on the military transcript and in consultation with the department of expertise. |
Did You Know That... |
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College Level Information

College Fit Guidance | What You Need to Know |
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Is This College Right For Me? | JMU is a mid to large size institution that behaves more like a smaller institution. Faculty and staff hold students as the top priority. JMU has a 96% satisfaction rate. 89% of classes have less than 50 students. JMU is the #1 most recommended public University in the US by the Wall Street Journal and Times Higher Education; JMU is the #1 Best College for Employment in Virginia according to U.S. Department of Education statistics compiled by Zippia. JMU has the highest post-graduation job levels of all Virginia colleges. |
Transfer Student Catalog Year | Catalog year determined by first semester of attendance. |
First Year Student Catalog Year | Catalog year determined by first semester of attendance. |
Applying for Guaranteed Admissions | Transfer applicants applying through the Guaranteed Admissions Agreement must submit a Letter of Intent prior to applying to JMU. Requirements and forms are available at: https://www.jmu.edu/admissions/apply/transfer-GAA.shtml |
Where Can This Degree Transfer

Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
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Eastern Mennonite University | Bachelor of Arts Recreation and Sports Management | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Averett University | Bachelor of Arts in Sports Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Averett University | Bachelor of Science in Sports Administration | Bachelor | Bachelor of Science | 4-Year | In-Person |
Germanna Community College | Associate of Arts & Sciences Degree in General Studies - Specialization in Health & PE | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
Roanoke College | Bachelor of Science in Sport Management | Bachelor | Bachelor of Science | 4-Year | In-Person |
Radford University | BS in Sport Management | Bachelor | Bachelor of Science | 4-Year | In-Person |
George Mason University | Sport Management, BS | Bachelor | Bachelor of Science | 4-Year | Hybrid, In-Person, Online |
Old Dominion University | Sport Management-BS | Bachelor | Bachelor of Science | 4-Year | In-Person |
Emory & Henry University | Human Performance (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Emory & Henry University | Human Performance: Sports Management (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Emory & Henry University | Health and Physical Education Teacher Preparation (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
University of Lynchburg | BS in Sport Management | Bachelor | Bachelor of Science | 4-Year | In-Person |
Careers Where This Degree Applies

O*Net Code | Name | Description | Parent |
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27-2022.00 | Coaches and Scouts | Instruct or coach groups or individuals in the fundamentals of sports for the primary purpose of competition. Demonstrate techniques and methods of participation. May evaluate athletes' strengths and weaknesses as possible recruits or to improve the athletes' technique to prepare them for competition. Those required to hold teaching certifications should be reported in the appropriate teaching category. | Arts, Design, Entertainment, Sports, and Media Occ |
11-9072.00 | Entertainment and Recreation Managers, Except Gambling | Plan, direct, or coordinate entertainment and recreational activities and operations of a recreational facility, including cruise ships and parks. | Management Occupations |
39-9031.00 | Exercise Trainers and Group Fitness Instructors | Instruct or coach groups or individuals in exercise activities for the primary purpose of personal fitness. Demonstrate techniques and form, observe participants, and explain to them corrective measures necessary to improve their skills. Develop and implement individualized approaches to exercise. | Personal Care and Service Occupations |
25-1193.00 | Recreation and Fitness Studies Teachers, Postsecondary | Teach courses pertaining to recreation, leisure, and fitness studies, including exercise physiology and facilities management. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
Cost To Complete
