Program Details
Bachelor of Science in Sport Management
Bachelor of ScienceRoanoke College
Roanoke College's Sport Management program focuses on managing and administering sport. The major successfully prepares students for roles within the dynamic sport-business profession through appropriate coursework, pro-active experiential learning opportunities, and mentoring. Our program strives to provide the knowledge, skill development, hands-on experience, and professional growth necessary for students to enter positions within this sport industry, and/or post-graduate education. We are also located in a prime location with many program partners in our community including sport facilities and sporting organizations for student to gain experience in the field.
Outcomes
1: Apply knowledge in Sporting Events; 2: Apply knowledge in the SportsBiz Principles of Key Sport Marketing, Finance, and Sales Concepts; 3: Preparedness and Professionalism to Manage/Administer Sport; 4: Achievement and Success in Post-Graduation Life
Program Overview & Guidance

Program Guidance Element | What You Need to Know |
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Considerations for Selecting Degree | Learn the administrative aspects of sports--managing facilities, personnel, budgets, promotions, and more. |
Considerations When Selecting Courses |
Useful coures for transfer credit: any sport management, marketing, or organizational behavior. Transferring some foreign language courses will help students finish that college requirement faster.
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Program Requirements Beyond Specific Courses | |
Doing More With Your Degree | Get experience on campus and off. Work in the Cregger Center or with one of the numerous national championships hosted on our campus. Connect to local and regional sports and tourism opportunities |
Program Successes & Highlights | The program has strong relationships with many local sport organizations in our region so that students can explore internships to gain valuable experience in the field by working in sport. After completion of the program students are prepared to enter the sport management field through a a position in the sport industry and/or admission to graduate school. |
Program Credit Requirements

If you wish to see how your credits may apply, you can:
- Contact the institution where a staff member can help you map your credits to the requirements for this program.
- View the program requirements listed in the institution's catalog.
Applicable Admissions Agreements

The table below lists admissions agreements between Roanoke College and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
What If I Have An Associate Degree Or Credit For Prior Learning?

Transfer Guidance Element | What You Need to Know |
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Associate Transfer Degree Completion | Courses completed as part of an associate's degree or general education certificate will be evaluated by our Registrar at admission, and appropriate transfer credits will be awarded. Nearly all general education requirements can be completed with transfer credits. Transferrable courses from an accredited college or university will apply to general education, major, and graduation requirements. UCGS and Passport courses will all transfer. |
Completion of Associate Degree Concurrent with High School | Transferrable courses from an accredited college or university taken as dual enrollment while in high school will apply to general education, major, and graduation requirements. Up to three additional World Language courses can satisfy the language requirement. UCGS and Passport courses will all transfer. |
Credit for Prior Learning | In general, Roanoke does not offer credit for prior learning outside of higher education coursework. Military training transcripted by an accredited institution of higher education is accepted. |
Did You Know That... |
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College Level Information

College Fit Guidance | What You Need to Know |
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Is This College Right For Me? | Roanoke has about 2000 students, mostly undergraduates. Classes are small, averaging 17 students, with a real commitment to teaching and supporting students. Expect close personal interactions with faculty and staff members who get to know you. Active athletic and recreational opportunities are part of the college as are a wide range of student clubs and activities. |
Transfer Student Catalog Year | Catalog year is determined by first semester of attendance. VCCS transfer students may choose a catalog from the two years prior to their first term of attendance if desired. |
First Year Student Catalog Year | Catalog year for freshmen is determined by first semester of attendance. |
Applying for Guaranteed Admissions | Expected transfer students should notify the admissions office as soon as possible, so we can provide advice on courses which will transfer. |
Where Can This Degree Transfer

Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
---|---|---|---|---|---|
J Sargeant Reynolds Community College | Associate of Applied Science in Culinary Arts - Culinary Arts Specialization | Associate | Associate of Applied Science | 2-Year | In-Person |
J Sargeant Reynolds Community College | Associate of Applied Science in Culinary Arts - Pastry Arts Specialization | Associate | Associate of Applied Science | 2-Year | In-Person |
J Sargeant Reynolds Community College | Associate of Applied Science in Culinary Arts - Culinary Management Specialization | Associate | Associate of Applied Science | 2-Year | In-Person |
Tidewater Community College | Associate of Applied Science - Culinary Arts | Associate | Associate of Applied Science | 2-Year | In-Person |
Virginia Western Community College | Associate of Applied Science Degree in Culinary Arts | Associate | Associate of Applied Science | 2-Year | In-Person, Hybrid |
Bridgewater College | Business Administration Major - BA | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Randolph-Macon College | Business - Finance (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Randolph-Macon College | Business - Management (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Randolph-Macon College | Business - Marketing (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Eastern Mennonite University | Bachelor of Arts Recreation and Sports Management | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Averett University | Bachelor of Arts in Sports Administration | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Averett University | Bachelor of Science in Sports Administration | Bachelor | Bachelor of Science | 4-Year | In-Person |
Germanna Community College | Associate of Arts & Sciences Degree in General Studies - Specialization in Health & PE | Associate | Associate of Arts and Sciences | 2-Year | In-Person, Hybrid, Online |
James Madison University | Bachelor of Science, Major in Sport and Recreation Management | Bachelor | Bachelor of Science | 4-Year | In-Person |
Radford University | BS in Sport Management | Bachelor | Bachelor of Science | 4-Year | In-Person |
George Mason University | Sport Management, BS | Bachelor | Bachelor of Science | 4-Year | Hybrid, In-Person, Online |
Old Dominion University | Sport Management-BS | Bachelor | Bachelor of Science | 4-Year | In-Person |
Emory & Henry University | Human Performance (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Emory & Henry University | Human Performance: Sports Management (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Emory & Henry University | Health and Physical Education Teacher Preparation (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
University of Lynchburg | BS in Sport Management | Bachelor | Bachelor of Science | 4-Year | In-Person |
Careers Where This Degree Applies

O*Net Code | Name | Description | Parent |
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13-1161.00 | Market Research Analysts and Marketing Specialists | Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. | Business and Financial Operations Occupations |
11-2021.00 | Marketing Managers | Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. | Management Occupations |
13-1161.01 | Search Marketing Strategists | Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. | Business and Financial Operations Occupations |
27-2022.00 | Coaches and Scouts | Instruct or coach groups or individuals in the fundamentals of sports for the primary purpose of competition. Demonstrate techniques and methods of participation. May evaluate athletes' strengths and weaknesses as possible recruits or to improve the athletes' technique to prepare them for competition. Those required to hold teaching certifications should be reported in the appropriate teaching category. | Arts, Design, Entertainment, Sports, and Media Occ |
11-9072.00 | Entertainment and Recreation Managers, Except Gambling | Plan, direct, or coordinate entertainment and recreational activities and operations of a recreational facility, including cruise ships and parks. | Management Occupations |
39-9031.00 | Exercise Trainers and Group Fitness Instructors | Instruct or coach groups or individuals in exercise activities for the primary purpose of personal fitness. Demonstrate techniques and form, observe participants, and explain to them corrective measures necessary to improve their skills. Develop and implement individualized approaches to exercise. | Personal Care and Service Occupations |
25-1193.00 | Recreation and Fitness Studies Teachers, Postsecondary | Teach courses pertaining to recreation, leisure, and fitness studies, including exercise physiology and facilities management. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
Cost To Complete
