Program Details
Program Details
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Bachelor of Arts
James Madison University
Program Details
Bachelor of Arts, Major in Media Arts and Design
Bachelor of ArtsBachelor of Arts, Major in Media Arts and Design
James Madison University
School of Media Arts and Design offers a program of study that prepares students for careers that rely on mass media. Program areas of concentration allow students to pursue interests in journalism (print, broadcast, and online), television and video production, corporate communications or converged media (print, video & web production). The major also prepares students for advanced graduate school study in the fields of mass communication and related areas such as journalism, corporate communication, visual communication or digital production.
Program Overview & Guidance
Delivery Mode
In-Person
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Delivery Mode
Online
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Delivery Mode
Hybrid
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| Program Guidance Element | What You Need to Know |
|---|---|
| Considerations for Selecting Degree | |
| Considerations When Selecting Courses |
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| Program Requirements Beyond Specific Courses | |
| Doing More With Your Degree | |
| Program Successes & Highlights |
Program Credit Requirements
Credit and Course Requirements for the Program are expected in a future release. Please look above to see if a Transfer Guide is available for this program. If you are a current Virginia Community College student or are planning to start at a Virginia Community College before transferring to this institution and program, please follow the Transfer Guide to plan your courses at the community college.
If you wish to see how your credits may apply, you can:
If you wish to see how your credits may apply, you can:
- Contact the institution where a staff member can help you map your credits to the requirements for this program.
- View the program requirements listed in the institution's catalog.
Applicable Admissions Agreements
The table below lists admissions agreements between James Madison University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
What If I Have An Associate Degree Or Credit For Prior Learning?
| Transfer Guidance Element | What You Need to Know |
|---|---|
| Associate Transfer Degree Completion | Completion of an approved transfer associate degree will guarantee fulfillment of JMU's General Education requirements. https://www.jmu.edu/transfer/VCCStransfer/ASDegrees.shtml |
Completion of Associate Degree Concurrent with High School |
| Credit for Prior Learning | JMU accepts and reviews AP, IB, CIE and CLEP for all students with eligible scores, which may be different than at your prior institution. JMU will complete an independent review of the test score to apply credit to the JMU student record. Credit for prior learning (CLEP) is awarded on a per case basis for Adult Degree (Individualized Studies Majors) and RN-BSN students only and in consultation with the department of expertise, with the exception of military service credit. Credit for learning acquired in military service is awarded by the registrar's office using the ACE guide credit recommendation for study/experience listed on the military transcript and in consultation with the department of expertise. |
| Did You Know That... |
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College Level Information
Number of Transfer Students
2436
Percent of Accepted Transfer Students
54% (2024-2025)
| College Fit Guidance | What You Need to Know |
|---|---|
| Is This College Right For Me? | JMU is a mid to large size institution that behaves more like a smaller institution. Faculty and staff hold students as the top priority. JMU has a 96% satisfaction rate. 89% of classes have less than 50 students. JMU is the #1 most recommended public University in the US by the Wall Street Journal and Times Higher Education; JMU is the #1 Best College for Employment in Virginia according to U.S. Department of Education statistics compiled by Zippia. JMU has the highest post-graduation job levels of all Virginia colleges. |
| Transfer Student Catalog Year | Catalog year determined by first semester of attendance. |
| First Year Student Catalog Year | Catalog year determined by first semester of attendance. |
| Applying for Guaranteed Admissions | Transfer applicants applying through the Guaranteed Admissions Agreement must submit a Letter of Intent prior to applying to JMU. Requirements and forms are available at: https://www.jmu.edu/admissions/apply/transfer-GAA.shtml |
Where Can This Degree Transfer
This section displays degrees most closely related to this program
and to which you may be able to transfer. So, you can use this list to find the
next degree you can complete in your major. Please click the degree name to
visit that program page.
| Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
|---|---|---|---|---|---|
| Bridgewater College | Strategic Communications - BS | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Averett University | Bachelor of Arts in Communication | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Averett University | Bachelor of Science in Communication | Bachelor | Bachelor of Science | 4-Year | In-Person |
| Emory & Henry University | Media and Communication (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| Randolph-Macon College | Communication Studies (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
| The University of Virginia's College at Wise | Bachelor of Arts in English, Major in Communication | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Careers Where This Degree Applies
| O*Net Code | Name | Description | Parent |
|---|---|---|---|
| 27-3011.00 | Broadcast Announcers and Radio Disc Jockeys | Speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests. | Arts, Design, Entertainment, Sports, and Media Occ |
| 25-1122.00 | Communications Teachers, Postsecondary | Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
| 27-3099.00 | Media and Communication Workers, All Other | All media and communication workers not listed separately. | Arts, Design, Entertainment, Sports, and Media Occ |
| 27-3043.05 | Poets, Lyricists and Creative Writers | Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance. | Arts, Design, Entertainment, Sports, and Media Occ |
| 11-2032.00 | Public Relations Managers | Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client. | Management Occupations |
| 27-3031.00 | Public Relations Specialists | Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media. | Arts, Design, Entertainment, Sports, and Media Occ |
| 27-3043.00 | Writers and Authors | Originate and prepare written material, such as scripts, stories, advertisements, and other material. | Arts, Design, Entertainment, Sports, and Media Occ |
Cost To Complete