Program Details
Fashion Merchandising & Marketing (BA)
Bachelor of ArtMarymount University
The major in fashion merchandising and marketing focuses on retail buying, product development, and fashion promotion. Graduates attain positions such as assistant retail buyer, wholesale account manager, product allocator, retail manager, visual merchandiser, fashion stylist, and fashion event coordinator. The Liberal Arts Core requirements serve as a foundation for the critical thinking needed to be successful in fashion marketing courses and in the industry. Ample elective choices permit a variety of minors that include fashion design, business, and communication. The required senior-year internship offers students valuable and practical hands-on experience with a variety of retailers, such as department and specialty stores, manufacturers, and distributors, and helps develop a career path in fashion merchandising.
Program Overview & Guidance

Program Guidance Element | What You Need to Know |
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Considerations for Selecting Degree | |
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Program Requirements Beyond Specific Courses | |
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Program Credit Requirements

The table below provides the requirements to complete this program if you are not following a Transfer Guide. If you have an account and have created a Portfolio, the table includes the "Applied Credits" column. This column shows how the credits you earned based on the experiences you entered may be applied to satisfy these requirements. You can find schools where you can take courses that will transfer and apply to this degree using the Where Can I Find An Equivalent Course feature in the Transfer Tools menu.
A formal determination of credits awarded for your prior learning and their applicability to the degree requirements can only be made by the institution. The formal determination and resulting map may reflect higher or lower number of credits to be completed to achieve this program.
Applicable Admissions Agreements

The table below lists admissions agreements between Marymount University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
Institution Name | Type | Title |
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Northern Virginia Community College | GAA | Guaranteed Transfer Partnership Agreement between Marymount University and Northern Virginia Community College |
You can view the full text of these Agreements in the Resource Center
What If I Have An Associate Degree Or Credit For Prior Learning?

Transfer Guidance Element | What You Need to Know |
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Associate Transfer Degree Completion | Completion of a transfer-oriented associates degree program will fulfill the majority of the university's Liberal Arts Core (general education) requirements but may not fulfill specific departmental requirements or prerequisites for the major. Students will be required to complete a designated theology course at Marymount. Marymount also accepts the UCGS and Passport programs to meet Liberal Arts Core requirements. |
Completion of Associate Degree Concurrent with High School | Completion of a transfer-oriented associates degree program will fulfill the majority of the university's Liberal Arts Core (general education) requirements but may not fulfill specific departmental requirements or prerequisites for the major. Students will be required to complete a designated theology course at Marymount. Marymount also accepts the UCGS and Passport programs to meet Liberal Arts Core requirements. |
Credit for Prior Learning | Marymount participates in a number of programs that award credit to students for achievement or work experience. See Other Credit-Acquisition Opportunities in our university catalog (https://marymount.edu/catalogs/) for more information. |
Did You Know That... |
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College Level Information

College Fit Guidance | What You Need to Know |
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Is This College Right For Me? | At Marymount, we understand that the path to a four-year degree is not always straight. Deciding to transfer is a big decision, and Marymount is here to help. As a transfer-friendly university, we offer transfer visit days and an online database to check which of your credits will transfer. We encourage you to visit campus to learn why more than 250 students transfer to Marymount annually. With transfer merit scholarships and guaranteed housing for transfer strudent, we invite you to connect with our team to learn more about our inclusive community in Arlington, Virginia. |
Transfer Student Catalog Year | Catalog year is determined by first semester of attendance |
First Year Student Catalog Year | Catalog year is determined by first semester of attendance |
Applying for Guaranteed Admissions | Students apply as a regular transfer applicant |
Where Can This Degree Transfer

Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
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Bridgewater College | Business Administration Major - BA | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Randolph-Macon College | Business - Finance (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Randolph-Macon College | Business - Management (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Randolph-Macon College | Business - Marketing (BA) | Bachelor | Bachelor of Arts | 4-Year | In-Person |
Careers Where This Degree Applies

O*Net Code | Name | Description | Parent |
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41-4012.00 | Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold. | Sales and Related Occupations |
13-1022.00 | Wholesale and Retail Buyers, Except Farm Products | Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products. | Business and Financial Operations Occupations |
Cost To Complete
