Marketing, Bachelor of Science, with concentration in Marketing Communication and AnalyticsBachelor of Science
Virginia Commonwealth University
A Transfer Guide is available in the Resource Center for this program.
The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.
Program Credit Requirements
If you wish to see how your credits may apply, you can:
- Contact the institution where a staff member can help you map your credits to the requirements for this program.
- View the program requirements listed in the institution's catalog.
Applicable Admissions Agreements
The table below lists admissions agreements between Virginia Commonwealth University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
Program Overview & Guidance
|Program Guidance Element||What You Need to Know|
|Is This Degree Right For Me?||Characteristics, traits, and interests of a marketing major: Creative and personable. Notices design/artwork/fonts and marketing campaigns around them. Interested in why people do what they do and buy what they buy. Enjoys talking, selling, and connecting. These were selected because most students within the marketing major identify with these characteristics.
Common entry-level jobs for graduates from VCU School of Business marketing program: brand manager, content marketer, digital advertising analyst, social media marketing specialist, market researcher/analyst, packaging specialist, product analyst, product designer.
|Program Requirement Notes||
Program Requirement Notes
Business Foundation requirements must be completed prior to entering this program via a change of major request.
|What Should I Consider When Selecting Courses||
Complete the Associate of Arts & Sciences or Associate of Science in Business Administration to best prepare for this degree. Please note MKT 201 is accepted as a general elective, but does not substitute for our MKTG 301, a required course at VCU.
|Are there other program requirements beyond specific courses?|
|Do More With Your Degree||There are 3 concentrations for students to choose from within our BS in Marketing degree: product and brand management, marketing communication and analytics, and general marketing.|
|Program Successes & Highlights||Take advantage of three resources exclusively for VCU business students: Career services, mentoring, and STARS!
Business Career Services offers career coaching to help students define their career goals, showcase their skills, apply for and secure internships and jobs, and more. Students who have an internship before graduation are more likely to have a full-time job offer before graduation AND secure a higher average starting salary when compared to students who do not have an internship.
The VCU Business Mentoring Program matches undergraduate students with alumni and friends of VCU and gives them the chance to develop a supportive, professional relationship with a business professional as they prepare to transition into the professional sector.
Snead Transfers Achieving REAL Success (STARS) is a program especially designed for business students transferring to VCU. The goals of the program are to create a community of current and former transfer students and to acclimate business students to resources and opportunities within Snead Hall.
What If I Have An Associate Degree Or Credit For Prior Learning?
|Transfer Guidance Element||What You Need to Know|
|Associate Transfer Degree Completion||Students who earn an Associate of Arts, Associate of Arts & Sciences, Associate of Science, General Education Certificate, or Uniform Certificate of General Studies from the Virginia Community College System or Richard Bland College may be eligible to participate in the Guaranteed Admission Agreement. Students with one of these degrees may also be eligible to have the majority of their general education requirements waived.
Students who have successfully completed the appropriate courses and earned the Associate of Science or Associate of Arts & Sciences in Business Administration should enter VCU as juniors, prepared to enter the Advanced Business Program portion of this degree.
|Completion of Associate Degree Concurrent with High School||Students who have successfully completed the appropriate courses and earned the Associate of Science or Associate of Arts & Sciences in Business Administration should enter VCU as juniors, prepared to enter the Advanced Business Program portion of this degree.|
|Credit for Prior Learning||http://bulletin.vcu.edu/undergraduate/undergraduate-study/admission-university/additional-sources-of-credit/|
|Did You Know That...||
College Level Information
|College Fit Guidance||What You Need to Know|
|Is This College Right For Me?||VCU is a large, research-driven institution nestled on two campuses in downtown Richmond, Virginia, offering a vast array of degree programs from arts to dental hygiene to engineering to education. VCU students have access to hundreds of student organizations, which is a great way to connect with others whether or not you choose to live in one of our many on-campus residence halls. Take advantage of VCU's location with access to the James River and its park system, internship and job opportunities, community engagement, and interstates to travel to the beach, the mountains, and Washington, D.C..|
|Transfer Student Catalog Year||Catalog year is determined by the student's first semester of degree-seeking attendance at VCU.|
|First Year Student Catalog Year||Catalog year is determined by the student's first semester of degree-seeking attendance at VCU.|
|Applying for Guaranteed Admissions||https://www.vcu.edu/admissions/apply/transfer/|
Where Can This Degree Transfer
|Institution||Title||Degree||Award Name||Award Level|
|Virginia Highlands Community College||Associate in Applied Science Degree in Management||Associate||Associate of Applied Science||2-Year|
|Virginia Highlands Community College||Associate of Arts & Sciences in Business Administration - Spec in Business Information Tech||Associate||Associate of Arts and Sciences||2-Year|
|Rappahannock Community College||Associate of Applied Science in Business Management||Associate||Associate of Applied Science||2-Year|
|Rappahannock Community College||Associate of Arts and Sciences in Business Administration||Associate||Associate of Arts and Sciences||2-Year|
|J Sargeant Reynolds Community College||Associate of Applied Science in Management - Retail Management Specialization||Associate||Associate of Applied Science||2-Year|
|J Sargeant Reynolds Community College||Associate of Applied Science in Management - Small Business Management Specialization||Associate||Associate of Applied Science||2-Year|
|Brightpoint Community College||Associate of Applied Science Degree in Business Management - Project Management Specialization||Associate||Associate of Applied Science||2-Year|
|Brightpoint Community College||Associate of Applied Science Degree in Business Management - Digital Marketing Specialization||Associate||Associate of Applied Science||2-Year|
|Virginia Western Community College||Associate of Applied Science Degree in Management||Associate||Associate of Applied Science||2-Year|
|Virginia Western Community College||Associate of Science Degree in Business Administration||Associate||Associate of Science||2-Year|
|Brightpoint Community College||Associate of Applied Science Degree in Business Management||Associate||Associate of Applied Science||2-Year|
|Brightpoint Community College||Associate of Science Degree in Business Administration||Associate||Associate of Science||2-Year|
|Richard Bland College||Associate of Science-Business Administration||Associate||Associate of Science||2-Year|
|Laurel Ridge Community College||Associate of Applied Science Degree in Management||Associate||Associate of Applied Science||2-Year|
|Laurel Ridge Community College||Associate of Arts & Sciences Degree in Business Administration||Associate||Associate of Arts & Science||2-Year|
|Radford University||BBA in Marketing||Bachelor||Bachelor of Business Administration||4-Year|
|Southside Virginia Community College||Associate of Arts and Sciences with a major in Business Administration||Associate||Associate of Arts and Sciences||2-Year|
|Old Dominion University||Marketing-BSBA||Bachelor||BS in Business Admin.||4-Year|
|Eastern Mennonite University||Bachelor of Science Marketing||Bachelor||Bachelor of Science||4-Year|
|Virginia Peninsula Community College||Associate of Science in Business Administration||Associate||Associate of Science||2-Year|
|Tidewater Community College||Associate of Applied Science - Management||Associate||Associate of Applied Science||2-Year|
|Tidewater Community College||Associate of Science - Business Administration||Associate||Associate of Science||2-Year|
|Wytheville Community College||Associate of Applied Science Degree in Business Management and Leadership||Associate||Associate of Applied Science||2-Year|
|Wytheville Community College||Associate of Arts & Sciences Degree in Business Administration||Associate||Associate of Arts & Science||2-Year|
|James Madison University||Bachelor of Business Administration, Major in Marketing||Bachelor||Bachelor of Business Administration||4-Year|
|Paul D. Camp Community College||Associate of Arts & Sciences in Business Administration||Associate||Associate of Arts and Sciences||2-Year|
|Eastern Shore Community College||Business Administration||Associate||Associate of Arts and Sciences||2-Year|
|The University of Virginia's College at Wise||Bachelor of Science in Business Administration and Management, Major in Business Administration||Bachelor||Bachelor of Science||4-Year|
|The University of Virginia's College at Wise||Bachelor of Arts in Business Administration and Management, Major in Business Administration||Bachelor||Bachelor of Arts||4-Year|
|Germanna Community College||Business Management Associate of Applied Science Degree||Associate||Associate of Applied Science||2-Year|
|Germanna Community College||Business Administration Associate of Arts & Sciences Degree||Associate||Associate of Arts and Sciences||2-Year|
|Northern Virginia Community College||Business Management, A.A.S.||Associate||Associate of Applied Science||2-Year|
|Northern Virginia Community College||Business Administration, A.S.||Associate||Associate of Science||2-Year|
|Eastern Shore Community College||Management||Associate||Associate of Applied Science||2-Year|
Careers Where This Degree Applies
|11-2011.00||Advertising and Promotions Managers||Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.||Management Occupations|
|25-1011.00||Business Teachers, Postsecondary||Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.||Educational Instruction and Library Occupations|
|13-1131.00||Fundraisers||Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.||Business and Financial Operations Occupations|
|11-2033.00||Fundraising Managers||Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.||Management Occupations|
|13-1161.00||Market Research Analysts and Marketing Specialists||Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.||Business and Financial Operations Occupations|
|11-2021.00||Marketing Managers||Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.||Management Occupations|
|11-2022.00||Sales Managers||Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.||Management Occupations|
|13-1161.01||Search Marketing Strategists||Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.||Business and Financial Operations Occupations|