Program Details

Marketing, Bachelor of Science, with concentration in Marketing Communication and Analytics

Bachelor of Science

Virginia Commonwealth University

A Transfer Guide is available in the Resource Center for this program.

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

Program Credit Requirements

Credit and Course Requirements for the Program are expected in a release during 2023

If you wish to see how your credits may apply, you can:

Contact the institution where a staff member can help you map your credits to the requirements for this program.
View the program requirements listed in the institution's catalog.

If you are interested in the cost of attending this institution, please visit the institution's cost page to review costs

Applicable Admissions Agreements

The table below lists admissions agreements between Virginia Commonwealth University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.

Institution Name	Type	Title
Richard Bland College	GAA	Transfer Agreement - Virginia Commonwealth University and Richard Bland College
Wytheville Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Virginia Western Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Virginia Highlands Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Tidewater Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Virginia Peninsula Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Southwest Virginia Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Southside Virginia Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Rappahannock Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Piedmont Virginia Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Paul D. Camp Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Patrick & Henry Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Northern Virginia Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
New River Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Mountain Empire Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Laurel Ridge Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Brightpoint Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
J Sargeant Reynolds Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Germanna Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Eastern Shore Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Danville Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Mountain Gateway Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Central Virginia Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Blue Ridge Community College	GAA	Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University

You can view the full text of these Agreements in the Resource Center

Program Overview & Guidance

Program Web Page

Click here for details

External Link

Delivery Mode

In-Person

Check Course Schedules

Delivery Mode

Online

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Delivery Mode

Hybrid

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Program Guidance Element	What You Need to Know
Is This Degree Right For Me?	Characteristics, traits, and interests of a marketing major: Creative and personable. Notices design/artwork/fonts and marketing campaigns around them. Interested in why people do what they do and buy what they buy. Enjoys talking, selling, and connecting. These were selected because most students within the marketing major identify with these characteristics. Common entry-level jobs for graduates from VCU School of Business marketing program: brand manager, content marketer, digital advertising analyst, social media marketing specialist, market researcher/analyst, packaging specialist, product analyst, product designer.
Program Requirement Notes	Program Requirement Notes Business Foundation requirements must be completed prior to entering this program via a change of major request.
What Should I Consider When Selecting Courses	Complete the Associate of Arts & Sciences or Associate of Science in Business Administration to best prepare for this degree. Please note MKT 201 is accepted as a general elective, but does not substitute for our MKTG 301, a required course at VCU. Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year Connect with an advisor at your community college and Virginia Commonwealth University within your first year via College Connect
Are there other program requirements beyond specific courses?
Do More With Your Degree	There are 3 concentrations for students to choose from within our BS in Marketing degree: product and brand management, marketing communication and analytics, and general marketing.
Program Successes & Highlights	Take advantage of three resources exclusively for VCU business students: Career services, mentoring, and STARS! Business Career Services offers career coaching to help students define their career goals, showcase their skills, apply for and secure internships and jobs, and more. Students who have an internship before graduation are more likely to have a full-time job offer before graduation AND secure a higher average starting salary when compared to students who do not have an internship. The VCU Business Mentoring Program matches undergraduate students with alumni and friends of VCU and gives them the chance to develop a supportive, professional relationship with a business professional as they prepare to transition into the professional sector. Snead Transfers Achieving REAL Success (STARS) is a program especially designed for business students transferring to VCU. The goals of the program are to create a community of current and former transfer students and to acclimate business students to resources and opportunities within Snead Hall.

What If I Have An Associate Degree Or Credit For Prior Learning?

Transfer Guidance Element	What You Need to Know
Associate Transfer Degree Completion	Students who earn an Associate of Arts, Associate of Arts & Sciences, Associate of Science, General Education Certificate, or Uniform Certificate of General Studies from the Virginia Community College System or Richard Bland College may be eligible to participate in the Guaranteed Admission Agreement. Students with one of these degrees may also be eligible to have the majority of their general education requirements waived. Students who have successfully completed the appropriate courses and earned the Associate of Science or Associate of Arts & Sciences in Business Administration should enter VCU as juniors, prepared to enter the Advanced Business Program portion of this degree.
Completion of Associate Degree Concurrent with High School	Students who have successfully completed the appropriate courses and earned the Associate of Science or Associate of Arts & Sciences in Business Administration should enter VCU as juniors, prepared to enter the Advanced Business Program portion of this degree.
Credit for Prior Learning	http://bulletin.vcu.edu/undergraduate/undergraduate-study/admission-university/additional-sources-of-credit/
Did You Know That...	Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree? Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: Virginia Commonwealth University

College Level Information

Transfer Center

Visit our transfer site for more information

External Link

Transfer Admission Application

Transfer Students - Apply Here

External Link

Transfer Student Aid

Financial Aid for Transfer Students

External Link

Number of Transfer Students

2096

Percent of Transfer Students

VCU prefers transfer applicants with a cumulative college GPA of a 2.5 or higher who are in good standing with their pre

College Fit Guidance	What You Need to Know
Is This College Right For Me?	VCU is a large, research-driven institution nestled on two campuses in downtown Richmond, Virginia, offering a vast array of degree programs from arts to dental hygiene to engineering to education. VCU students have access to hundreds of student organizations, which is a great way to connect with others whether or not you choose to live in one of our many on-campus residence halls. Take advantage of VCU's location with access to the James River and its park system, internship and job opportunities, community engagement, and interstates to travel to the beach, the mountains, and Washington, D.C..
Transfer Student Catalog Year	Catalog year is determined by the student's first semester of degree-seeking attendance at VCU.
First Year Student Catalog Year	Catalog year is determined by the student's first semester of degree-seeking attendance at VCU.
Applying for Guaranteed Admissions	https://www.vcu.edu/admissions/apply/transfer/

Where Can This Degree Transfer

This section displays degrees most closely related to this program and to which you may be able to transfer. Please click the degree name to visit that program page.

Institution	Title	Degree	Award Name	Award Level
Virginia Highlands Community College	Associate in Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year
Virginia Highlands Community College	Associate of Arts & Sciences in Business Administration - Spec in Business Information Tech	Associate	Associate of Arts and Sciences	2-Year
Rappahannock Community College	Associate of Applied Science in Business Management	Associate	Associate of Applied Science	2-Year
Rappahannock Community College	Associate of Arts and Sciences in Business Administration	Associate	Associate of Arts and Sciences	2-Year
J Sargeant Reynolds Community College	Associate of Applied Science in Management - Retail Management Specialization	Associate	Associate of Applied Science	2-Year
J Sargeant Reynolds Community College	Associate of Applied Science in Management - Small Business Management Specialization	Associate	Associate of Applied Science	2-Year
Brightpoint Community College	Associate of Applied Science Degree in Business Management - Project Management Specialization	Associate	Associate of Applied Science	2-Year
Brightpoint Community College	Associate of Applied Science Degree in Business Management - Digital Marketing Specialization	Associate	Associate of Applied Science	2-Year
Virginia Western Community College	Associate of Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year
Virginia Western Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year
Brightpoint Community College	Associate of Applied Science Degree in Business Management	Associate	Associate of Applied Science	2-Year
Brightpoint Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year
Richard Bland College	Associate of Science-Business Administration	Associate	Associate of Science	2-Year
Laurel Ridge Community College	Associate of Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year
Laurel Ridge Community College	Associate of Arts & Sciences Degree in Business Administration	Associate	Associate of Arts & Science	2-Year
Radford University	BBA in Marketing	Bachelor	Bachelor of Business Administration	4-Year
Southside Virginia Community College	Associate of Arts and Sciences with a major in Business Administration	Associate	Associate of Arts and Sciences	2-Year
Old Dominion University	Marketing-BSBA	Bachelor	BS in Business Admin.	4-Year
Eastern Mennonite University	Bachelor of Science Marketing	Bachelor	Bachelor of Science	4-Year
Virginia Peninsula Community College	Associate of Science in Business Administration	Associate	Associate of Science	2-Year
Tidewater Community College	Associate of Applied Science - Management	Associate	Associate of Applied Science	2-Year
Tidewater Community College	Associate of Science - Business Administration	Associate	Associate of Science	2-Year
Wytheville Community College	Associate of Applied Science Degree in Business Management and Leadership	Associate	Associate of Applied Science	2-Year
Wytheville Community College	Associate of Arts & Sciences Degree in Business Administration	Associate	Associate of Arts & Science	2-Year
James Madison University	Bachelor of Business Administration, Major in Marketing	Bachelor	Bachelor of Business Administration	4-Year
Paul D. Camp Community College	Associate of Arts & Sciences in Business Administration	Associate	Associate of Arts and Sciences	2-Year
Eastern Shore Community College	Business Administration	Associate	Associate of Arts and Sciences	2-Year
The University of Virginia's College at Wise	Bachelor of Science in Business Administration and Management, Major in Business Administration	Bachelor	Bachelor of Science	4-Year
The University of Virginia's College at Wise	Bachelor of Arts in Business Administration and Management, Major in Business Administration	Bachelor	Bachelor of Arts	4-Year
Germanna Community College	Business Management Associate of Applied Science Degree	Associate	Associate of Applied Science	2-Year
Germanna Community College	Business Administration Associate of Arts & Sciences Degree	Associate	Associate of Arts and Sciences	2-Year
Northern Virginia Community College	Business Management, A.A.S.	Associate	Associate of Applied Science	2-Year
Northern Virginia Community College	Business Administration, A.S.	Associate	Associate of Science	2-Year
Eastern Shore Community College	Management	Associate	Associate of Applied Science	2-Year

Careers Where This Degree Applies

O*Net Code	Name	Description	Parent
11-2011.00	Advertising and Promotions Managers	Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.	Management Occupations
25-1011.00	Business Teachers, Postsecondary	Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.	Educational Instruction and Library Occupations
13-1131.00	Fundraisers	Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.	Business and Financial Operations Occupations
11-2033.00	Fundraising Managers	Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.	Management Occupations
13-1161.00	Market Research Analysts and Marketing Specialists	Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.	Business and Financial Operations Occupations
11-2021.00	Marketing Managers	Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.	Management Occupations
11-2022.00	Sales Managers	Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.	Management Occupations
13-1161.01	Search Marketing Strategists	Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.	Business and Financial Operations Occupations