Program Details

BBA in Marketing

Bachelor of Business Administration

Radford University

The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, marketing communication, social media marketing, advertising, public relations, supply chain management, marketing analytics, and retailing, sales, digital marketing and branding.

Program Credit Requirements

Credit and Course Requirements for the Program are expected in a release during 2023

If you wish to see how your credits may apply, you can:

Contact the institution where a staff member can help you map your credits to the requirements for this program.
View the program requirements listed in the institution's catalog.

If you are interested in the cost of attending this institution, please visit the institution's cost page to review costs

Applicable Admissions Agreements

The table below lists admissions agreements between Radford University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.

Institution Name	Type	Title
Richard Bland College	GAA	Statement on Transfer from Richard Bland College
Rappahannock Community College	GAA	Guaranteed Admission Agreement Rappahannock Community College and Radford University
Danville Community College	GAA	Guaranteed Admission Agreement (GAA) Danville Community College and Radford University
Blue Ridge Community College	GAA	Guaranteed Admission Agreement Blue Ridge Community College and Radford University
Wytheville Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Virginia Western Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Virginia Highlands Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Tidewater Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Virginia Peninsula Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Southwest Virginia Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Southside Virginia Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Rappahannock Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Piedmont Virginia Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Paul D. Camp Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Patrick & Henry Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Northern Virginia Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
New River Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Mountain Empire Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Laurel Ridge Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Brightpoint Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
J Sargeant Reynolds Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Germanna Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Eastern Shore Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Danville Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Mountain Gateway Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Central Virginia Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University
Blue Ridge Community College	GAA	Guaranteed Admission Agreement Virginia Community Collge System and Radford University

You can view the full text of these Agreements in the Resource Center

Program Overview & Guidance

Program Web Page

Click here for details

External Link

Delivery Mode

In-Person

Check Course Schedules

Delivery Mode

Online

Check Course Schedules

Delivery Mode

Hybrid

Check Course Schedules

Program Guidance Element	What You Need to Know
Is This Degree Right For Me?
Program Requirement Notes	Program Requirement Notes Students must earn a major GPA of 2.25. The major GPA is defined as all courses in the B.B.A. core and all courses prescribed for the major.
What Should I Consider When Selecting Courses	Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year Connect with an advisor at your community college and Radford University within your first year via College Connect
Are there other program requirements beyond specific courses?
Do More With Your Degree
Program Successes & Highlights

What If I Have An Associate Degree Or Credit For Prior Learning?

Transfer Guidance Element	What You Need to Know
Associate Transfer Degree Completion	Completion of the general education certificate or a transfer-oriented associate degree program will guarantee completion of the University Core general education component of the RU undergraduate curriculum but may not fulfill specific departmental requirements or prerequesisites needed for the major. You enter as a junior with general education requirements met as indicated in the pathway map.
Completion of Associate Degree Concurrent with High School	You enter as a junior with general education requirements met as indicated in the pathway map.
Credit for Prior Learning
Did You Know That...	Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree? Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: Radford University

College Level Information

Transfer Center

Visit our transfer site for more information

External Link

Transfer Admission Application

Transfer Students - Apply Here

External Link

Transfer Student Aid

Financial Aid for Transfer Students

External Link

Number of Transfer Students

1800

Percent of Transfer Students

65%

College Fit Guidance	What You Need to Know
Is This College Right For Me?	Radford University is a medium-sized residential college campus of almost 10,000 students. Located the city of Radford in southwest Virginia, we offer 76 academic majors in six academic colleges. Incoming freshmen are required to live on campus their first two years; incoming transfer students do not have an on-campus requirement but are able to live on campus should they so choose. Opportunities to get involved on campus are numerous and include more than 300 student organizations, Division I athletic teams, and plenty of outdoor adventure trip planned by the Student Recreation and Wellness Center.
Transfer Student Catalog Year	Catalog year determined by first semester of attendance
First Year Student Catalog Year	Catalog year determined by first semester of attendance
Applying for Guaranteed Admissions	UCGS and Passport courses are used in meeting general education requirements.

Where Can This Degree Transfer

This section displays degrees most closely related to this program and to which you may be able to transfer. Please click the degree name to visit that program page.

Institution	Title	Degree	Award Name	Award Level
Virginia Highlands Community College	Associate in Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year
Virginia Highlands Community College	Associate of Arts & Sciences in Business Administration - Spec in Business Information Tech	Associate	Associate of Arts and Sciences	2-Year
Rappahannock Community College	Associate of Applied Science in Business Management	Associate	Associate of Applied Science	2-Year
Rappahannock Community College	Associate of Arts and Sciences in Business Administration	Associate	Associate of Arts and Sciences	2-Year
J Sargeant Reynolds Community College	Associate of Applied Science in Management - Retail Management Specialization	Associate	Associate of Applied Science	2-Year
J Sargeant Reynolds Community College	Associate of Applied Science in Management - Small Business Management Specialization	Associate	Associate of Applied Science	2-Year
Brightpoint Community College	Associate of Applied Science Degree in Business Management - Project Management Specialization	Associate	Associate of Applied Science	2-Year
Brightpoint Community College	Associate of Applied Science Degree in Business Management - Digital Marketing Specialization	Associate	Associate of Applied Science	2-Year
Virginia Western Community College	Associate of Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year
Virginia Western Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year
Brightpoint Community College	Associate of Applied Science Degree in Business Management	Associate	Associate of Applied Science	2-Year
Brightpoint Community College	Associate of Science Degree in Business Administration	Associate	Associate of Science	2-Year
Richard Bland College	Associate of Science-Business Administration	Associate	Associate of Science	2-Year
Laurel Ridge Community College	Associate of Applied Science Degree in Management	Associate	Associate of Applied Science	2-Year
Laurel Ridge Community College	Associate of Arts & Sciences Degree in Business Administration	Associate	Associate of Arts & Science	2-Year
Southside Virginia Community College	Associate of Arts and Sciences with a major in Business Administration	Associate	Associate of Arts and Sciences	2-Year
Old Dominion University	Marketing-BSBA	Bachelor	BS in Business Admin.	4-Year
Eastern Mennonite University	Bachelor of Science Marketing	Bachelor	Bachelor of Science	4-Year
Virginia Peninsula Community College	Associate of Science in Business Administration	Associate	Associate of Science	2-Year
Tidewater Community College	Associate of Applied Science - Management	Associate	Associate of Applied Science	2-Year
Tidewater Community College	Associate of Science - Business Administration	Associate	Associate of Science	2-Year
Wytheville Community College	Associate of Applied Science Degree in Business Management and Leadership	Associate	Associate of Applied Science	2-Year
Wytheville Community College	Associate of Arts & Sciences Degree in Business Administration	Associate	Associate of Arts & Science	2-Year
James Madison University	Bachelor of Business Administration, Major in Marketing	Bachelor	Bachelor of Business Administration	4-Year
Paul D. Camp Community College	Associate of Arts & Sciences in Business Administration	Associate	Associate of Arts and Sciences	2-Year
Eastern Shore Community College	Business Administration	Associate	Associate of Arts and Sciences	2-Year
The University of Virginia's College at Wise	Bachelor of Science in Business Administration and Management, Major in Business Administration	Bachelor	Bachelor of Science	4-Year
The University of Virginia's College at Wise	Bachelor of Arts in Business Administration and Management, Major in Business Administration	Bachelor	Bachelor of Arts	4-Year
Virginia Commonwealth University	Marketing, Bachelor of Science, with concentration in General Marketing	Bachelor	Bachelor of Science	4-Year
Virginia Commonwealth University	Marketing, Bachelor of Science, with concentration in Marketing Communication and Analytics	Bachelor	Bachelor of Science	4-Year
Virginia Commonwealth University	Marketing, Bachelor of Science, with concentration in Product and Brand Management	Bachelor	Bachelor of Science	4-Year
Germanna Community College	Business Management Associate of Applied Science Degree	Associate	Associate of Applied Science	2-Year
Germanna Community College	Business Administration Associate of Arts & Sciences Degree	Associate	Associate of Arts and Sciences	2-Year
Northern Virginia Community College	Business Management, A.A.S.	Associate	Associate of Applied Science	2-Year
Northern Virginia Community College	Business Administration, A.S.	Associate	Associate of Science	2-Year
Eastern Shore Community College	Management	Associate	Associate of Applied Science	2-Year

Careers Where This Degree Applies

O*Net Code	Name	Description	Parent
11-2011.00	Advertising and Promotions Managers	Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.	Management Occupations
25-1011.00	Business Teachers, Postsecondary	Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.	Educational Instruction and Library Occupations
13-1131.00	Fundraisers	Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.	Business and Financial Operations Occupations
11-2033.00	Fundraising Managers	Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.	Management Occupations
13-1161.00	Market Research Analysts and Marketing Specialists	Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.	Business and Financial Operations Occupations
11-2021.00	Marketing Managers	Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.	Management Occupations
11-2022.00	Sales Managers	Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.	Management Occupations
13-1161.01	Search Marketing Strategists	Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.	Business and Financial Operations Occupations