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Career Details

41-9011.00 - Demonstrators and Product Promoters


Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.


Key Facts
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Bright Outlook
Career Details
Green Job
Career Details
Current Employment
93,000
Estimate
Forecasted Employment
101,300
Estimate
Change in Employment
+8,200
Estimate
Change in Employment %
+8.9%
Estimate
Tasks
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Tasks
The tasks listed below can be performed to prepare you for a career in this field.
Core
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Sell products being promoted and keep records of sales.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Suggest specific product purchases to meet customers' needs.
  • Transport, assemble, and disassemble materials used in presentations.
  • Identify interested and qualified customers to provide them with additional information.
  • Practice demonstrations to ensure that they will run smoothly.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Instruct customers in alteration of products.
  • Research or investigate products to be presented to prepare for demonstrations.
Supplemental
  • Prepare or alter presentation contents to target specific audiences.
  • Train demonstrators to present a company's products or services.
  • Recommend product or service improvements to employers.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Stock shelves with products.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
  • Write articles or pamphlets about products.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Knowledge
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Knowledge

The items listed below are organized into sections that contain knowledge useful for pursuing a career in this field. Each section also contains a "Percentage of Importance" statistic that shows how relevant an item is to the occupation.
 Customer and Personal Service
  • 80%
    Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
 Sales and Marketing
  • 74%
    Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
 English Language
  • 74%
    Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
 Food Production
  • 66%
    Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
 Public Safety and Security
  • 60%
    Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
 Psychology
  • 51%
    Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
 Clerical
  • 50%
    Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Tools
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Tools
The tools listed below include machines, equipment, tools, and software that is useful for individuals who are interested in this career.
 Computers
  • Desktop computers
  • Personal computers
 Cameras
  • Digital cameras
 Domestic kitchen appliances
  • Domestic coffee makers
  • Domestic electric skillets
  • Domestic toaster ovens
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Technology
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Technology
The technologies listed below include machines, equipment, tools, and software that is useful for individuals who are interested in this career.
 Network applications software
  • Eko
  • Web browser software
 Information exchange software
  • Email software
  • Microsoft OutlookHOT
 Development software
  • Hypertext markup language HTMLHOT
 Content authoring and editing software
  • Microsoft ExcelHOT
  • Microsoft PowerPointHOT
  • Microsoft WordHOT
  • Presentation software
  • Social media sitesHOT
  • Spreadsheet software
  • Word processing software
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Certifications
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Certifications
FastForward at Virginia's Community Colleges is a short-term training program for high-demand industries, like healthcare, information technology, and skilled trades and infrastructure, helping Virginians get the jobs and salaries they need. Our goal is to get you trained, help you earn your certification, and get you into a career that can support you and your family. Explore the latest training program offerings by visiting FastForward
The certifications listed below are useful to pursue if you are interested in a career in this field.
 Specialty
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Licensing
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Licensing
The licensing information below is organized into sections and is useful for pursuing if you are interested in a career in this field.
No specific licensing information is listed for this occupation in the area you have selected.
All data sourced from US Department of Labor, Employment & Training Administration O*Net Database.
Related Programs
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Programs related to this career, offered by participating institution(s), are listed below.

Clicking on the Degree programs in the list below will take you away from the Careers page.
INSTITUTION
PROGRAMS
Bridgewater College
Randolph-Macon College