Program Details
Fashion with concentration in Fashion Merchandising, Bachelor of Arts
Bachelor of ArtsVirginia Commonwealth University
The major in fashion merchandising requires a strong background in marketing, business and specialized professional courses with an emphasis on globalism. Students are directed toward assignments that will develop their skills in research, writing, presentation and critical thinking. Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing. Internships provide not only experience but industry contacts, and are strongly recommended. They may be conducted primarily during the summer semester. Study abroad programs are readily available for fashion merchandising majors.
Outcomes
Upon completing this program, students will know and know how to do the following: Creative problem-solving and critical thinking: Transferable skills Fashion merchandising students will demonstrate creative problem-solving and critical thinking through the completion of assignments and projects from freshman year through the senior capstone project. Throughout the student’s tenure in the program, courses include exercises in creative problem-solving and critical thinking around simulation learning, research projects, forecasting projections, management skills and research papers, which includes self- and peer-directed learning. Worldview and multidisciplinary approach to the fashion industry Fashion merchandising students will receive a worldview and multidisciplinary approach to the fashion industry through course work, which exhibits the importance of transforming fashion into an ethical and sustainable business model. Encouraging students to be part of the evolution needed in the fashion industry through projects and assignments, which include sustainability, ethics, economics, culture, global supply chain, design principles and the history of contemporary fashion. Dynamic merchandising skills Technical skills required in the fashion industry such as Photoshop, Illustrator, CLO 3D, Excel, Word and retail math will be revealed throughout introductory, intermediate and advanced course work. Additionally, students will display skills in portfolio development, the visual presentation of concepts, ideation and design principles. Professionalism Fashion merchandising students exhibit professional verbal, visual and digital presentation skills, which includes critical feedback. Additionally, the soft skills of professionalism consisting of punctuality, meeting deadlines, dependability, a sense of urgency and effective communication are central to professionalism.
Program Overview & Guidance

Program Guidance Element | What You Need to Know |
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Considerations for Selecting Degree | The BA in Fashion Merchandising degree represents the fashion industry, one of the largest industries in the world. The curriculum includes marketing, accounting, and retail math courses. There is a significant amount of group work required, particularly in the third and fourth years of the program. |
Program Requirement Notes | Program Requirement Notes Acceptance into the program is based on evaluating the applicant’s extracurricular activities, community service, letter of recommendation, application essay and a preferred minimum GPA of 3.0. |
Considerations When Selecting Courses |
Complete courses that are equivalent to general education course at VCU, which are required for fashion design and fashion merchandising. Fashion merchandising majors complete courses equivalent to ACCT202, ARTH102, ARTH103, BUSN162, and any courses listed as options for additional areas of inquiry.
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Program Requirements Beyond Specific Courses | |
Doing More With Your Degree | The fashion design + fashion merchandising degrees offer opportunities for minors, internships, and study abroad. Fashion design majors may minor in fashion merchandising (3.0GPA required). |
Program Successes & Highlights | Study abroad is strongly encouraged. The Department of Fashion Design + Merchandising has relationships with institutions in London, England, Florence, Italy, + Rome, Italy; however, students may study anywhere in the world. Fashion graduates work as entrepreneurs, designers, product developers, trend forecasters, buyers, planners, merchandisers, and visual merchandisers. They also hold positions in public relations and sourcing. |
Program Credit Requirements

If you wish to see how your credits may apply, you can:
- Contact the institution where a staff member can help you map your credits to the requirements for this program.
- View the program requirements listed in the institution's catalog.
Applicable Admissions Agreements

There are no Applicable Admission Agreements for the Program.
What If I Have An Associate Degree Or Credit For Prior Learning?

Transfer Guidance Element | What You Need to Know |
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Associate Transfer Degree Completion | Students who earn an Associate of Arts, Associate of Arts & Sciences, Associate of Fine Arts, Associate of Science, General Education Certificate, or Uniform Certificate of General Studies from the Virginia Community College System, Richard Bland College, or the College of Southern Maryland may be eligible to participate in the Guaranteed Admission Agreement. Students with one of these degrees may also be eligible to have the majority of their general education requirements waived. Students who have earned a transfer-oriented associate degree from any regionally accredited institution or the Uniform Certificate of General Studies from the Virginia Community College System before enrolling at VCU will have their General Education requirements satisfied. The Uniform Certificate of General Studies is recommended for this major. |
Completion of Associate Degree Concurrent with High School | Students who have earned a transfer-oriented associate degree from any regionally accredited institution or the Uniform Certificate of General Studies from the Virginia Community College System before enrolling at VCU will have their General Education requirements satisfied. The Uniform Certificate of General Studies is recommended for this major. |
Credit for Prior Learning | VCU accepts a variety of types of credit for prior learning, including but not limited to Advanced Placement (AP), International Baccalaureate (IB), College Level Examination Program (CLEP), military experience, Cambridge, and industry certifications that are recommended for credit by the American Council on Education or the National College Credit Recommendation Service. |
Did You Know That... |
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College Level Information

College Fit Guidance | What You Need to Know |
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Is This College Right For Me? | VCU is a large, research-driven institution nestled on two campuses in downtown Richmond, Virginia, offering a vast array of degree programs from arts to dental hygiene to engineering to education. VCU students have access to hundreds of student organizations, which is a great way to connect with others whether or not you choose to live in one of our many on-campus residence halls. Take advantage of VCU's location with access to the James River and its park system, internship and job opportunities, community engagement, and interstates to travel to the beach, the mountains, and Washington, D.C.. |
Transfer Student Catalog Year | Catalog year is determined by the student's first semester of degree-seeking attendance at VCU. |
First Year Student Catalog Year | Catalog year is determined by the student's first semester of degree-seeking attendance at VCU. |
Applying for Guaranteed Admissions | https://admissions.vcu.edu/apply-to-vcu/undergraduate/transfer/ |
Where Can This Degree Transfer

Institution | Title | Degree | Award Name | Award Level | Delivery Mode |
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Marymount University | Fashion Design (BA) | Bachelor | Bachelor of Art | 4-Year | In-Person |
Careers Where This Degree Applies

O*Net Code | Name | Description | Parent |
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25-1121.00 | Art, Drama, and Music Teachers, Postsecondary | Teach courses in drama, music, and the arts including fine and applied art, such as painting and sculpture, or design and crafts. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
27-1022.00 | Fashion Designers | Design clothing and accessories. Create original designs or adapt fashion trends. | Arts, Design, Entertainment, Sports, and Media Occ |
Cost To Complete
