Course Details
Course Details
Back to top

Course Details

Marymount University

COMM100: Introduction to Communication and Public Relations

This course provides an overview of communication principles, theories, and practices with a special emphasis on public relations (PR) as a key area within the field. Students will explore the fundamentals of human communication, media's role in shaping public perceptions, and the evolution of PR as a strategic function in organizations. Students will examine how communication strategies influence public opinion, build relationships, and manage reputations. By the end of the course, students will have a foundational understanding of communication and public relations and the skills needed to critically assess and apply PR techniques in real-world scenarios. Communication majors must earn a grade of C- or higher. (3)

Overview
Expand or Shrink Accordion
Delivery Method
Online
Check Course Schedules
Delivery Method
Campus
Check Course Schedules
Delivery Method
Hybrid
Check Course Schedules
Credits
3.0
Estimate
Where Will This Course Transfer?
Expand or Shrink Accordion
Institution Identifier Name Notes Level
Virginia Commonwealth UniversityMASC101MASS COMMUNICATIONS4-Year