Completion of an approved transfer associate degree from a Virginia Community College (Transferable Associate Degrees - JMU) will guarantee complete fulfillment of JMU's General Education requirements.
Completion of a Uniform Certificate of General Studies (UCGS) or Passport program from a Virginia Community College will guarantee partial fulfillment of JMU's General Education requirements. Visit our website for specific requirements that are fulfilled (Credit From a Virginia Community College - JMU).
Students who will not be earning an approved transferable associate degree will be responsible for completion of JMU's general education program. For guidance about courses that can be used to complete core community college requirements and will assist with the satisfaction of general education requirements at JMU visit (VCCS and RBC Course Equivalents for JMU's General Education Program - JMU).
Program Details
Bachelor of Business Administration, Major in Marketing
Bachelor of Business AdministrationJames Madison University
As part of the nationally recognized JMU College of Business, the marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing.
Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.
Marketing majors conform to the general structure of the B.B.A. degree program. The B.B.A. degree in marketing requires a minimum of 120 credit hours of undergraduate course work.
Program Credit Requirements
Please note that some courses may count towards more than one requirement such as meeting a general education requirement and a major specific requirement. The course will be listed under the first matching requirement. Please contact the institution with questions.
A formal determination of credits awarded for your prior learning and their applicability to the degree requirements can only be made by the institution. The formal determination and resulting map may reflect higher or lower number of credits to be completed to achieve this program.
Applicable Admissions Agreements
The table below lists admissions agreements between James Madison University and partner institutions that may guarantee admission to this program if you meet the required criteria. Click on the title name of the agreement to view a summary of those criteria.
You can view the full text of these Agreements in the Resource Center
Program Overview & Guidance
| Program Guidance Element | What You Need to Know |
|---|---|
| Is This Degree Right For Me? | We take great pride in a tradition of vibrant instruction within a highly innovative and experiential marketing curriculum. If you are personable and enjoy working with data and in teams to solve challenging problems, then marketing might be for you. |
| What Should I Consider When Selecting Courses |
Students interested in the BBA degree at JMU are encouraged to complete the equivalents of these JMU courses: COB 191/MATH 220, COB 202, COB 204, COB 241, COB 242, COB 291, ECON 200, ECON 201 and MATH 205/235. Calculus (MATH 205 or 235) and statistics (COB 191 or MATH 220) are important prerequisites to COB 291. COB 241 is a prerequisite to COB 242 at JMU.
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| Are there other program requirements beyond specific courses? | |
| Do More With Your Degree | The emerging digital marketing sector is attracting marketing graduates interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing, mobile marketing, email marketing and social media. Students who graduate with the digital marketing concentration will understand the foundational theory and best practices related to driving website traffic and making data-driven decisions. Students will complete industry-recognized certifications within the digital marketing electives and will be encouraged to complete other external certifications that relate to their career goals. Students will learn to use appropriate industry tools for the classes in which they enroll such as website builders, email service providers, content creation tools, social media planning dashboards and keyword planning tools. Students will learn the development process for digital marketing platforms and to connect Journal and Times Higher Education; JMU is the #1 Best College for Employment in Virginia according to U.S. Department of Education statistics compiled by Zippia. JMU has the highest post-graduation job levels of all Virginia colleges. Learn more about our college at www.jmu.edu and www.TransferVirginia.org. The JMU College of Business is a traditional undergraduate business program. Required coursework is mostly taught in-person and during daytime hours. |
| Program Successes & Highlights | JMU’s marketing program allows you to pursue a broad perspective of the marketing discipline, or to tailor your course of study to focus on the specialized areas of professional sales or digital marketing. The Department of Marketing is one of the largest majors at JMU and is home to seven marketing student organizations and honor societies. Marketing internships and externships are also important steps in preparing for a marketing career in your field of study. The JMU Department of Marketing has been ranked #7 for the Best Colleges for Marketing by University HQ, 2020. JMU’s Marketing program was ranked by College Factual in 2020 as #44 out of 416 schools nationwide and #1 out of 9 schools in Virginia. The Center for Professional Sales is housed within the Department of Marketing, and JMU was named a “Top University Sales Program” by the Sales Education Foundation. Based on College of Business class of 2019 data, 97% of the sample population of College of Business graduates are employed, in graduate school, continuing education or are engaged in other career-related endeavors within 6 months of graduation. |
What If I Have An Associate Degree Or Credit For Prior Learning?
| Transfer Guidance Element | What You Need to Know |
|---|---|
| Associate Transfer Degree Completion | Completion of an approved transfer associate degree will guarantee fulfillment of JMU's General Education requirements. https://www.jmu.edu/transfer/VCCStransfer/ASDegrees.shtml |
Completion of Associate Degree Concurrent with High School |
| Credit for Prior Learning | JMU accepts and reviews AP, IB and CIE for all students with eligible scores, which may be different than at your prior institution. JMU will complete an independent review of the test score to apply credit to the JMU student record. Credit for prior learning (CLEP) is awarded on a per case basis for Adult Degree (Individualized Studies Majors) and RN-BSN students only and in consultation with the department of expertise, with the exception of military service credit. Credit for learning acquired in military service is awarded by the registrar’s office using the ACE guide credit recommendation for study/experience listed on the military transcript and in consultation with the department of expertise. |
| Did You Know That... |
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College Level Information
| College Fit Guidance | What You Need to Know |
|---|---|
| Is This College Right For Me? | JMU is a mid to large size institution that behaves more like a smaller institution. Faculty and staff hold students as the top priority. JMU has a 96% satisfaction rate. 88% of classes have less than 50 students. JMU is the #1 most recommended public University in the US by the Wall Street Journal and Times Higher Education; JMU is the #1 Best College for Employment in Virginia according to U.S. Department of Education statistics compiled by Zippia. JMU has the highest post-graduation job levels of all Virginia colleges. |
| Transfer Student Catalog Year | Catalog year determined by first semester of attendance. |
| First Year Student Catalog Year | Catalog year determined by first semester of attendance. |
| Applying for Guaranteed Admissions | Transfer applicants from a VCCS institution must submit a Letter of Intent prior to applying to JMU. Requirements and forms are available at: https://www.jmu.edu/admissions/apply/transfer-GAA.shtml |
Where Can This Degree Transfer
| Institution | Title | Degree | Award Name | Award Level |
|---|---|---|---|---|
| Virginia Highlands Community College | Associate in Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year |
| Virginia Highlands Community College | Associate of Arts & Sciences in Business Administration - Spec in Business Information Tech | Associate | Associate of Arts and Sciences | 2-Year |
| Rappahannock Community College | Associate of Applied Science in Business Management | Associate | Associate of Applied Science | 2-Year |
| Rappahannock Community College | Associate of Arts and Sciences in Business Administration | Associate | Associate of Arts and Sciences | 2-Year |
| J Sargeant Reynolds Community College | Associate of Applied Science in Management - Retail Management Specialization | Associate | Associate of Applied Science | 2-Year |
| J Sargeant Reynolds Community College | Associate of Applied Science in Management - Small Business Management Specialization | Associate | Associate of Applied Science | 2-Year |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Project Management Specialization | Associate | Associate of Applied Science | 2-Year |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management - Digital Marketing Specialization | Associate | Associate of Applied Science | 2-Year |
| Virginia Western Community College | Associate of Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year |
| Virginia Western Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year |
| Brightpoint Community College | Associate of Applied Science Degree in Business Management | Associate | Associate of Applied Science | 2-Year |
| Brightpoint Community College | Associate of Science Degree in Business Administration | Associate | Associate of Science | 2-Year |
| Richard Bland College | Associate of Science-Business Administration | Associate | Associate of Science | 2-Year |
| Laurel Ridge Community College | Associate of Applied Science Degree in Management | Associate | Associate of Applied Science | 2-Year |
| Laurel Ridge Community College | Associate of Arts & Sciences Degree in Business Administration | Associate | Associate of Arts & Science | 2-Year |
| Radford University | BBA in Marketing | Bachelor | Bachelor of Business Administration | 4-Year |
| Southside Virginia Community College | Associate of Arts and Sciences with a major in Business Administration | Associate | Associate of Arts and Sciences | 2-Year |
| Old Dominion University | Marketing-BSBA | Bachelor | BS in Business Admin. | 4-Year |
| Eastern Mennonite University | Bachelor of Science Marketing | Bachelor | Bachelor of Science | 4-Year |
| Virginia Peninsula Community College | Associate of Science in Business Administration | Associate | Associate of Science | 2-Year |
| Tidewater Community College | Associate of Applied Science - Management | Associate | Associate of Applied Science | 2-Year |
| Tidewater Community College | Associate of Science - Business Administration | Associate | Associate of Science | 2-Year |
| Wytheville Community College | Associate of Applied Science Degree in Business Management and Leadership | Associate | Associate of Applied Science | 2-Year |
| Wytheville Community College | Associate of Arts & Sciences Degree in Business Administration | Associate | Associate of Arts & Science | 2-Year |
| Paul D. Camp Community College | Associate of Arts & Sciences in Business Administration | Associate | Associate of Arts and Sciences | 2-Year |
| Eastern Shore Community College | Business Administration | Associate | Associate of Arts and Sciences | 2-Year |
| The University of Virginia's College at Wise | Bachelor of Science in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Science | 4-Year |
| The University of Virginia's College at Wise | Bachelor of Arts in Business Administration and Management, Major in Business Administration | Bachelor | Bachelor of Arts | 4-Year |
| Virginia Commonwealth University | Marketing, Bachelor of Science, with concentration in General Marketing | Bachelor | Bachelor of Science | 4-Year |
| Virginia Commonwealth University | Marketing, Bachelor of Science, with concentration in Marketing Communication and Analytics | Bachelor | Bachelor of Science | 4-Year |
| Virginia Commonwealth University | Marketing, Bachelor of Science, with concentration in Product and Brand Management | Bachelor | Bachelor of Science | 4-Year |
| Germanna Community College | Business Management Associate of Applied Science Degree | Associate | Associate of Applied Science | 2-Year |
| Germanna Community College | Business Administration Associate of Arts & Sciences Degree | Associate | Associate of Arts and Sciences | 2-Year |
| Northern Virginia Community College | Business Management, A.A.S. | Associate | Associate of Applied Science | 2-Year |
| Northern Virginia Community College | Business Administration, A.S. | Associate | Associate of Science | 2-Year |
| Eastern Shore Community College | Management | Associate | Associate of Applied Science | 2-Year |
Careers Where This Degree Applies
| O*Net Code | Name | Description | Parent |
|---|---|---|---|
| 11-2011.00 | Advertising and Promotions Managers | Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. | Management Occupations |
| 25-1011.00 | Business Teachers, Postsecondary | Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. | Educational Instruction and Library Occupations |
| 13-1131.00 | Fundraisers | Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs. | Business and Financial Operations Occupations |
| 11-2033.00 | Fundraising Managers | Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations. | Management Occupations |
| 13-1161.00 | Market Research Analysts and Marketing Specialists | Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. | Business and Financial Operations Occupations |
| 11-2021.00 | Marketing Managers | Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. | Management Occupations |
| 11-2022.00 | Sales Managers | Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers. | Management Occupations |
| 13-1161.01 | Search Marketing Strategists | Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization. | Business and Financial Operations Occupations |