Radford Marketing BBA Digital Marketing Concentration Transfer Guide
Bachelor of Business Administration (BBA) in Marketing with Digital Marketing Concentration
Catalog Year 2025-2026
Based on VCCS Curriculum for Business Administration
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Complete at a Virginia Community College |
Credits |
Course Equivalent |
Notes |
|
SDV 100 or 101 |
1-2 |
UNIV 100 (Elective) |
|
|
ENG 111 |
3 |
ENGL 111 (Foundational Writing Course) |
|
|
ENG 112 |
3 |
ENGL 112 (Writing Intensive Course) |
|
|
Any UCGS Art or Humanities |
3 |
General Education |
|
|
Any UCGS Art, Humanities, or Literature |
3 |
General Education |
This course must come from a different group than prior requirement. |
|
Any UCGS History |
3 |
General Education |
|
|
ECO 201 |
3 |
ECON 105 |
|
|
Any UCGS Natural Sciences |
4 |
General Education |
|
|
MTH 161 |
3 |
MATH 125 |
|
|
ECO 202 |
3 |
ECON 106 |
|
|
CST 100 or 110, ITE 152, World Language, Lab Science |
3-4 |
Elective |
CST 100 = COMS 114; CST 110 = COMS 130; ITE 152 = ITEC 100 (General Education) |
|
ACC 211 |
3 |
ACTG 211 |
|
|
ACC 212 |
3 |
ACTG 212 |
|
|
BUS 100 |
3 |
MGNT 101 |
|
|
BUS 224 or MTH 245 |
3 |
STAT 200 |
|
|
BUS 240 |
3 |
BLAW 203 |
|
|
ITE 140 |
3 |
ITEC 281 |
|
|
BUS 200, BUS 227, BUS 270, BUS 274, BUS 280, MKT 201 |
3 |
BUS 274 = ENTR 250; MKT 201 = MKTG 101; BUS 200, 227, 270, 280 = BUES Elective |
|
|
Any course listed above or MTH 161/162, 167 |
6-10 |
Elective |
|
|
0-5 |
Elective |
Only needed if 60 credits not yet met |
|
|
Credits Pre-Transfer: 60 |
|
Complete at Radford University |
Credits |
Notes |
|
MGNT 333 |
3 |
MGNT 357 prerequisite |
|
MKTG 340 |
3 |
Fall junior year – prerequisite for MGNT 428 & all 300/400 level MKTG courses |
|
FINC 331 |
3 |
MGNT 428 prerequisite |
|
MGNT 357 |
3 |
MGNT 428 prerequisite |
|
MGNT 322 |
3 |
|
|
ECON 340 |
3 |
|
|
MGNT 428 |
3 |
Business Capstone Course |
|
MGNT 350 |
3 |
|
|
MGNT 446 |
3 |
|
|
MKTG 445 |
3 |
Senior year – must have 6 hours in 300/400 level MKTG courses after MKTG 340 as prerequisite |
|
MKTG 342 |
3 |
|
|
MKTG 388 |
3 |
|
|
MKTG 450 |
3 |
|
|
Marketing electives |
3 |
300/400 level MKTG course |
|
Free Electives |
18 |
Opportunity to pursue a major or minor in a second business discipline or a minor outside of business |
|
Credits Post-Transfer: 60 |
Transfer Guidance
Guaranteed Admission Agreement
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By meeting the following criteria, students who complete the prescribed curriculum and meet the criteria are guaranteed admission into Radford University.
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Earn a transfer associate degree
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Earn a minimum of 2.8 GPA for the associate degree
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Good academic standing at current institution
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Please visit the TransferVirginia.org portal to find course requirements for different majors and Transfer Guides that outline course requirements for specific majors.
Important Links & Dates
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University Transfer Center: https://admissions.radford.edu
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Admission Application: By March 1 for priority fall admission and November 1 for priority spring admission at https://www.radford.edu/admissions/apply/index.html
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Financial Aid: https://www.radford.edu/fin-aid, FAFSA priority deadline March 1.
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FAFSA - Free Application for Federal Student Aid: https://studentaid.gov
What Should I Consider When Selecting Courses?
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Complete your English courses and first math courses in your first year
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Create a schedule for all required courses, pay attention to prerequisites and when courses are offered. For help, see Transfer Steps and Resource Center at www.TransferVirginia.org
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Connect with an advisor at your community college and an admissions counselor at Radford University within your first year. College Connect available in your account of www.TransferVirginia.org
Is This College Right For Me?
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Main campus is located in the city of Radford and our Radford University Carilion campus is located in Roanoke. RU is well-known for strong faculty/student bonds, vibrant student life and a commitment to student support.
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Situated in the stunning landscape of southwest Virginia, there are plenty of nearby opportunities to explore the outdoors.
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With 70+ bachelor's degree programs across a variety of disciplines, the classes at Radford are hands-on and designed to help you prepare for your chosen career path.
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Transfer students have the option to live on-campus or off-campus within the local area.
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Over 80% of students receive some form of financial aid.
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16 Division I teams and 300+ student organizations.
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Learn more about our university at www.TransferVirginia.org
Did You Know That…
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Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree?
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Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at Radford University?
What Can I Do With This Degree?
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Explore possible careers, salaries, and job outlook at www.TransferVirginia.org
What Are My Chances For Getting Accepted?
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Of students who apply, usually about 65% of transfer applications are accepted to RU and about 80% of the entering transfer class comes from the Virginia Community College System.
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Learn more about applying at www.TransferVirginia.org
Other Than Classes, Are There Other Program Requirements?
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All students must complete 120 total credit hours and all degree/major requirements.