Bachelor of Science in Media Studies, Advertising Concentration

Catalog Year 2025-2026

Based on VCCS Curriculum for COMMUNICATION

Transfer Guidance

Guaranteed Admission Agreement Requirements

• Earn a transfer associate degree

• Earn a minimum of 2.8 GPA for the associate degree

• Good academic standing at current institution

Important Links & Dates

• University Transfer Center: https://admissions.radford.edu 

• Admission Application: By March 1 for priority fall admission and November 1 for priority spring admission at https://www.radford.edu/admissions/apply/index.html 

• Financial Aid: https://www.radford.edu/fin-aid , FAFSA priority deadline March 1.

• FAFSA - Free Application for Federal Student Aid: https://studentaid.gov 

What Should I Consider When Selecting Courses?

• Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year. For help, see Transfer Steps and Resource Center at www.TransferVirginia.org 

• Connect with an advisor at your community college and Radford University within your first year. College Connect available in your account at www.TransferVirginia.org 

Is This Degree Right For Me?

• Advertising is a concentration in the Media Studies major. The Media Studies major is designed for students with an interest in media or other related mass communication fields.

• The Advertising concentration recognizes that there is a vital and symbiotic relationship between advertising and the media. The focus of this concentration is on the creative use of media for the purpose of advertising.

What Is The Impact On My Degree Of Work I Have Already Completed?

• Associate Transfer Degree Completion: The completion of the transfer-oriented degree program will satisfy the REAL Curriculum (lower division/general education) requirements. Students will need to complete all other University, college, and departmental requirements in order to obtain the baccalaureate degree from RU.

• Dual Enrollment — Completion of Associate Degree in HS: Students completing the associate degree in high school should apply using the freshman application. If admitted, the student will receive the benefits associated with the transferable associate degree (as noted prior).

• Credit for Prior Learning: AP, IB, and CLEP are evaluated for credits (based on receipt and evaluation of official scores).

• Catalog Year: Students will be subject to the catalog in effect at the time of enrollment at RU unless otherwise requested.

Is This College Right For Me?

• Main campus is located in the city of Radford and our Radford University Carilion campus is located in Roanoke. RU is well-known for strong faculty/student bonds, vibrant student life and a commitment to student support.

• Situated in the stunning landscape of southwest Virginia, there are plenty of nearby opportunities to explore the outdoors.

• With 70+ bachelor’s degree programs across a variety of disciplines, the classes at Radford are hands-on and designed to help you prepare for your chosen career path.

• Transfer students have the option to live on-campus or off-campus within the local area.

• Over 80% of students receive some form of financial aid.

• 16 Division I teams and 300+ student organizations.

• Learn more about our university at www.TransferVirginia.org

Did You Know That…

• Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor’s degree?

• Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid and have limited your future financial aid at Radford University?

What Can I Do With This Degree?

• Explore possible careers, salaries, and job outlook at www.TransferVirginia.org

Program Successes & Highlights

• Real-world class experiences, internship opportunities, and faculty who care about you provide the foundation for success after graduation.

• Students have access to state-of-the-art facilities like research technology labs, podcasting studio, and television studio.

What Are My Chances For Getting Accepted?

• Of students who apply, usually about 65% of transfer applications are accepted to RU and about 80% of the entering transfer class comes from the Virginia Community College System.

• Learn more about applying at www.TransferVirginia.org

Do More With Your Degree!

• This program leads to graduate programs including our Master of Science in Strategic Communication.

Other Than Classes, Are There Other Program Requirements?

• All students must complete 120 total credit hours and all of the BS/major requirements.